Creative Soccer Culture

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Performance Football Apparel

adidas Launch Flamengo 21/22 Third Shirt

Honouring the 40th anniversary of the club’s ‘Golden Era’ of 1981, adidas launch the Flamengo 21/22 third shirt, which sees a black base arrive with a sublimated graphic, with red and gold accents completing the look.

Performance Football Apparel

Kappa Launch Botafogo 2021 Fourth Shirt

Kappa showing that their shirt game is not just on point in Europe, but also in South America, with the Italian brand dropping the Botafogo 2021 fourth shirt, which is inspired by the flag of Rio de Janeiro.

Performance Football Boots

PUMA Launch The 2021 'Manchester City' Boot Pack

For the third season running, PUMA launch the ‘Manchester City’ pack, which sees the Ultra 1.3 and Future Z 1.2 dressed out in City detailing and primed for the academy players, with black bases joined by sky blue accents.

Performance Football Boots

Diadora Present The George Weah 'Icons Pack'

Ploughing into the archives to pay tribute to a legend of the game, Diadora launch the ‘Icon Pack’, which honours Ballon d'Or winner George Weah. The pack contains two boots – the Diadora Brasil and the B-Elite Italia – both presented in the iconic red colourway that Weah wore during his time at AC Milan.

Performance Football Apparel

adidas Drop Bob Marley-Inspired Ajax 21/22 Third Shirt

In a week where some may have lost hope for the future of football shirt design, Adidas and Ajax swoop in to restore parity with the club’s quite outstanding 21/22 third shirt, which is inspired by Bob Marley’s song ‘Three Little Birds’.

Performance Football Boots

PUMA Launch The King Platinum 21 In Two Classic Colourways

Providing some alternate options for those with a taste for tradition alongside their innovation, PUMA drop two classic colourways for the all-new Platinum 21, with a “PUMA Black/PUMA White” option lining up alongside a “PUMA Black/Sunblaze”.

Performance Football Apparel

Napoli & EA7 Commence New Partnership With 21/22 Home, Away & Fourth Shirts

It’s been on the rumour mill for a few months now, but Giorgio Armani’s EA7 brand has made its entrance into the world of football, with the reveal of the Napoli 21/22 kits signalling the beginning of a new partnership.

Performance Football Apparel

PUMA Unveil 21/22 Third Shirts For 10 Of Its Top European Teams

Defying the conventional approach to shirt design, PUMA have unveiled the 21/22 third shirts for 10 of their top European clubs. The new looks rip away tradition for a stripped back approach for AC Milan, Manchester City, Valencia C.F, Borussia Mönchengladbach, Olympique de Marseille, Stade Rennais F.C., Shakhtar Donetsk, Fenerbahçe, Krasnodar and PSV Eindhoven.

Performance Football Apparel

Kappa Reveal Venezia 21/22 Third Shirt

Bringing yet more flavour to their 21/22 servings, Kappa unveil the Venezia 21/22 third shirt. The design is an aqua-coloured shirt inspired by the Venetian lagoon, with a part of the proceeds being dedicated to local conservation.

Performance Football Apparel

New Balance Unveil AS Roma 21/22 Away Shirt

Drawing inspiration from the club’s 1978/79 away kit, New Balance launch the AS Roma 21/22 away shirt, the first away shirt of the new partnership. It will be worn for the first time on Thursday, as José Mourinho’s side make their debut in the UEFA Europa Conference League against Turkish side Trabzonspor.

Performance Football Apparel

adidas Launch Juventus 21/22 Third Shirt

Disrupting the expected, adidas launch the Juventus 21/22 third shirt. The striking new design is set to debut on pitch for the pre-season friendly between Juventus and Juventus Under 23 today, 19 August.

Performance Football Apparel

Umbro Release Burnley 21/22 Away Shirt

Better late than never, Umbro and Burnley unveil the club’s away shirt for the 21/22 season, which they will wear this Sunday when they travel to Anfield to take on Liverpool. The shirt is the last to arrive and completes the Premier League home and away lineup for every team.

Performance Football Apparel

New Balance Unveil LOSC Lille 21/22 Third Shirt

Completing the French champions' lineup for the 21/22 campaign, New Balance unveil the LOSC Lille third shirt. The design is a derivative of the city’s vibrant footprint, where dark bases are combined with energetic highlights, to create a striking graphic print.

Performance Football Apparel

adidas Launch The Bayern Munich 21/22 Third Shirt

Joining the already released home and away shirts, adidas launch the Bayern Munich new third shirt, completing the Bundesliga champions’ lineup for the 21/22 season. The bespoke design is inspired by the mountain panorama that surrounds Munich.

Performance Football Apparel

adidas Launch Boca Juniors 21/22 Home Shirt

Boca Juniors reveal their 2021/22 season adidas home shirt with a throwback club crest and design inspired by the jerseys worn by Diego Maradona during his time at the club in the early 80s.

Performance Football Boots

First Look At The adidas EQT Pack

Celebrating 30 years since the brand revolutionised its performance wear, adidas have dropped the EQT pack, which sees a Predator Freak+ and .1 and a Predator Accelerator 4D trainer all decked out in the OG EQT colourway, fusing the past with the present for a sweetly struck homage.

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