Creative Soccer Culture

Performance

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Performance Football Apparel

PUMA Launch AC Milan 21/22 Home Shirt

Celebrating modern Milan, PUMA has launched the AC Milan 21/22 home shirt, which, for the first time in Serie A history, will be debuted by the women’s team when AC Milan’s Women’s team take on Sassuolo in their penultimate Serie A fixture next weekend. The Men’s team will follow by wearing the new Home kit on May 16 against Cagliari at the San Siro.

Performance Football Apparel

Ajax Unveil New 21/22 Away Shirt From adidas

Dropping somewhat out of – and into – the blue, Ajax unveiled and then debuted their new away kit for the 21/22 season from adidas this weekend, giving it a great start with a 3-0 win over Feyenoord in what was their first match as Eredivisie champions.

Performance Football Boots

adidas Drop A Lowkey Colour Update For The X Ghosted.1

Speed meets stealth with a little added flourish in there for good measure, as adidas drop a lowkey colour update for the X Ghosted. The “Core Black/Metallic Silver/Gold” colourway drops on the laced .1 version.

Performance Football Apparel

adidas Launch Cruzeiro 21/22 Centennial Away Shirt

Brazilian side Cruzeiro are celebrating their centenary this year, and as part of the celebration they have launched a special away shirt for the 21/22 season from adidas, which sees the traditional white shirt embellished with golden details throughout.

Performance Football Apparel

adidas Unveils Team GB Football Kit Ahead Of Tokyo 2020

Ready for the competition in Tokyo this summer, Team GB have unveiled their new kit from adidas. Nestled in amongst the 380 athletes was Ellen White, showing off the new Team GB kit for the women’s football team.

Performance Miscellaneous

adidas Unveil New 4DFWD Technology

Just when you think they’ve reached peak performance those innovative folk at adidas go and take it on to another level. Case in point: the unveiling of 4DFWD Technology. This is quite literally, with no pun intended, the next step in data driven 3D printed midsole innovation.

Performance Football Equipment

Nike launch The Copa America 2021 Official Match Ball

Copa America was supposed to take place last year, but as with so many things it got postponed and is set to take place this year instead. And ahead of the kick off in just under six weeks time, the official match ball has been released. May look familiar, but that’s only skin deep…

Performance Football Boots

adidas Launch The Copa Mundial 21 Primeknit

Once again blending iconic aesthetics with modern mechanics, adidas launch the Copa Mundial 21 Primeknit, which sees the timeless silhouette constructed from Primeknit and placed on the current COPA Sense soleplate.

Performance Football Apparel

Avery Dennison Unveil Premier League Hall Of Fame Shirt

Following the launch of the Premier League’s new Hall of Fame, Avery Dennison have been unveiled as the company behind the sleek black and gold shirt that was awarded to the first inductees, Alan Shearer and Thierry Henry.

Performance Football Apparel

New Balance Launch FC Tokyo 2021 Third Shirt

Continuing their relationship with the J1-League side, New Balance launch the FC Tokyo 21/22 third shirt. A bespoke design, it draws inspiration from the unmistakable Tokyo Sky Tree and Tokyo Tower – Japan’s tallest structure for more than fifty years.

Performance Football Boots

Umbro Wrap The Velocita 6 & Tocco Pro In "Cyan/Black" Colourways

Offering up another refresh to their ranks, Umbro have wrapped both the Velocita 6 and Tocco Pro in corresponding “Cyan/Black” colourways, ready for the remainder of the season.

Performance Football Apparel

PUMA & Czech Republic Present New 21/22 Away Kit

Rounding off the brand’s Federation drops for the day, PUMA launch the Czech Republic 21/22 away kit, which, like those that have come before, once again sees a radical redesign that places the country name, FACR emblem and branding front and centre.

Performance Football Apparel

PUMA Launch Switzerland 21/22 Away Shirt

Landing as part of the “Only See Great” campaign, PUMA launch the new Switzerland 21/22 away shirt, which, along with other federations, sees a radical new design that does away with tradition.

Performance Football Apparel

Austria Unveil 21/22 Away Shirt From PUMA

Ready for this summer and beyond, PUMA launch the the 21/22 Austria away kit, with a design that celebrates community and togetherness. It sees the country name and flag colours at the centre of the design, while the ÖFB federation emblem forms a tonal repeat graphic throughout the background.

Performance Football Apparel

PUMA Unveil The New Italy 21/22 Away Kit

Unveiling an innovative new creative direction, PUMA launch the 21/22 Italy away kit, which has been released as part of the brand’s ‘Only See Great’ platform, celebrating the unique identity and national pride of Italy.

Performance Football Apparel

Santos Unveil 21/22 Umbro Home & Away Jerseys

Inspired by some of the club’s greatest players – “The Boys of Vila” locally also known as the “Thunders” – Santos have unveiled their new home and away jerseys from Umbro for the 2021/22 campaign.

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