Creative Soccer Culture

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Performance Football Boots

PUMA Launch The 'Turbo Pack'

Shifting up a gear, PUMA accelerate their speed game with the release of the Turbo Pack, featuring suped-editions of the Ultra 1.1 and Future 6.1 that take inspiration from the smoke and dust left behind on the race tracks.

Performance Football Boots

Mo Salah To Wear Special Edition adidas X Ghosted Boots

With Mohamed Salah reaching 100 goals for Liverpool on Saturday – the fastest in the modern era – adidas have created a bespoke version of the X Ghosted .1 football boots for the player to celebrate the achievement & wear on-field on Wednesday in the Champions League fixture against Ajax.

Performance Football Boots

Nike Launch The ReactGato "Cardinal Red/White"

Nike have just launched their fifth colourway of the new generation ReactGato as the popular small-sided football shoe takes on a "Cardinal Red/Crimson Tint/White" colour combination.

Performance Football Boots

PUMA Launch The King Platinum x Neymar

This is it, this is Neymar's first official signature PUMA football boot since he signed a record-breaking deal with the brand. What we're looking at here is the limited edition King Platinum x Neymar with the main man's new logo bringing the exclusive vibes.

Performance Football Boots

First Look At adidas Predator Human Race By Pharrell Williams

Coming out of nowhere, Paul Pogba has revealed a new design for the Predator Mutator, known as the Human Race, and it’s been designed in conjunction with Pharrell Williams.

Performance Football Apparel

The 20 Best Club Shirts Of The 20/21 Season

With the majority of shirts for the 20/21 season now revealed, we’ve taken it upon ourselves to sort through the lot to come up with our Top 20 designs. Sure it’s going to be controversial, but that’s half the fun, right?

Performance Football Boots

PUMA Launch The Ultra SL x Rimac, Debuted By Griezmann

PUMA recently returned to the world of speed with the introduction of the Ultra to its ranks, but now that’s taken a step further as the sports brand teams up with hyper car maker, Rimac to create the world’s fastest football boot: the PUMA Ultra SL x Rimac.

Performance Football Boots

adidas Launch The 'Glory Hunter' Pack

With the return of the Champions League right around the corner, adidas have taken a dose of inspiration from the design of the competition’s new match ball, and spread it across the Predator Mutator and COPA 20+, creating a mini pack known as the ‘Glory Hunter’ Pack.

Performance Football Boots

Lotto Launch Fresh Solista Colourway Alongside All-New Maestro

Getting the paperwork complete just before the transfer window slammed shut, Lotto unveil their new signing, the Maestro 100 IV, and it’s been paired up with a new colourway for the laceless Solista 100 III Gravity in what is a new strike partnership for the Italian brand.

Performance Football Apparel

Nike & Corinthians Launch Special 110-Year Anniversary Third Shirt

Marking an historic 110 years since the club was established, Corinthians and Nike have released a special edition shirt for the 20/21 season, as well as an extended lifestyle collection that honours the Corinthian-Casuals – the English club that is widely considered responsible for the popularisation of world football.

Performance Football Apparel

PSG x Jordan Reveal 20/21 Third Shirt

For the third season in a row Nike once again make way for Jordan, with the reveal of the Paris Saint-Germain 20/21 third shirt alongside the next wider hype-fuelled capsule collection.

Performance Football Apparel

PUMA Launch African Nations 20/21 Shirts

Gearing up for competitions to come, PUMA has launched the 20/21 home and away kits for its five African Nation teams, providing fresh designs for Egypt, Ghana, Ivory Coast, Morocco and Senegal.

Performance Football Boots

Nike Launch The Mercurial Dream Speed 3

Inspired by the pure speed of the game, Nike launch the third drop from their Mercurial 'Dream Speed' series, with a design packed with graphic elements that characterise quickness. Cristiano Ronaldo is set to debut them this Sunday, when Juventus entertain Napoli, while Sam Kerr and Kylian Mbappe will also wear them in the near future.

Performance Football Apparel

PUMA Launch Marseille 20/21 Third Shirt

For their first return to the Champions League since 2013, PUMA launch the Olympique de Marseille 20/21 third shirt, with a design that’s inspired by the hip-hop culture of the city.

Performance Football Apparel

Umbro Brasil Launch Special Edition Shirts For Pink October

Coming together for the fight against a common cause, Umbro have united their Brazilian roster in a uniform pink look to raise awareness of Breast Cancer, with part of the proceeds from the sales of the shirts being passed to Femama, the Brazilian Federation of Philanthropic Breast Health Support Institutions.

Performance Football Boots

Umbro Launch The Velocita V "White/Carrot"

As the weather changes and the nights draw in, Umbro present the Velocita V in a fresh new “White/Carrot/Frost Grey” strip, ready for the autumn and winter months. Yep, we said carrot when talking about a football boot. Didn’t see that one coming…

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