Creative Soccer Culture

Football Shirt News - Juventus Nike Home & Away 09/10 - 10/07/09

Football Shirt News - Juventus Nike Home & Away 09/10 - 10/07/09



Juventus star players Amauri, Sissoko, Diego and Manninger were on hand to unveil the new Nike Juventus home and away football kits 09/10. Both Juventus football shirts refer to the history of the club, in particular the re-designed away strip.

The new Juventus home shirt 09/10 features narrower black and white stripes, to bring to mind the jerseys worn by the protagonists of the Quinquennio (1930-1935) when Juventus won 5 consecutive scudetti (Serie A titles). The shorts are white with a lateral black and white stripe while the socks, white too, have a subtle black line with Juventus printed on the calf.



The away shirt really embodies the spirit of Juventus. Built around the famous sentence pronounced by Giovanni Agnelli before the Champions League final against Ajax in 1996 - "If they are a team of Flemish painters we will be tough Piemontese". So, the jersey is the colour of steel with a black and white line in front, the shorts are black with a lateral line of the same colour and the socks are black with Juventus written in grey on the calf.



Juventus legend Ciro Ferrara spoke of the new football kits: "The first jersey, which brings the 1930s to mind, the one that contributed to Juventus being called Fidanzata d Italia (The Fiancee of Italy), will accompany us towards new and prestigious objectives. The second is totally in line with the fighting and tenacious spirit of the club, the athletes and our supporters."



Juventus general manager Jean-Claude Blanc commented: "We are launching the new season which we hope can be rich in emotion and great results. All the Juventus group will be tenacious in order to confirm the value that this jersey carries along with it. In these seven years of collaboration, Nike has always been capable of working in this spirit and even this time they have come up with a product that fully reflects the history and value of Juventus."



Nike Italia general manager Andrea Rossi explained the choices made by Nike: "The first jersey reflects the Juventus tradition finding its inspiration in the Quinquennio, while in the second we were inspired by the character and pride which has always characterized the team in international football. This is from where the idea of steel colour and the diagonal black and white stripe was born. We hope that these new jerseys can give an important contribution in facing the new season."



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