Arsenal Away 10/11 - Nike Football Shirt
Nike and Arsenal have revealed the brand new Arsenal Away Kit 10/11, inspired by the club's heritage and the days of Woolwich Arsenal, whilst incorporating some new Nike innovations...
The new Arsenal Away Football Shirt 10/11 is coloured yellow to reflect the Gunners' past, with redcurrant pinstripes and cuff style sleeves echoing design features further back in the Club's heritage to its Woolwich Arsenal days. The Fly Emirates sponsor remains, and is also colured redcurrant along with the Nike badge. 
To launch the Gunners' new football shirt, Nike have produced some great imagery which reinforces their 'Write The Future' message through the stars of Arsenal. The imagery displays the passion, energy, drama and emotions endured by a player over the 90 minutes, highlighting how one moment in a players performance can change the game and 'Write The Future'. 
The reverse of the club badge on shirts reveals the motto Victoria Concordia Crescit', which translates as Victory Through Harmony', while redcurrant shorts and yellow socks complete the look. Combining traditional elements with new age technology, Nike have made every shirt entirely from recycled polyester, each crafted from up to eight plastic water bottles as part of Nike's Considered Design' programme. The improved Nike Dri-Fit fabric, now 13% lighter than previous kits, helps to quickly evaporate moisture by drawing through the fabric to the surface and keep players dry.
Nike's Considered Design' programme, aims to create performance products that minimise environmental impact by reducing waste during the design and development process, use environmentally preferred materials, and eliminate toxics. To make the kits, Nike uses discarded water bottles destined for landfill sites in Japan and Taiwan, where they can take up to 500 years to decompose.
The bottles are placed in a large washing machine to clean them and get rid of labels before they are chopped into tiny flakes and melted down into a yarn that is ultimately spun to make the fabric for the jerseys and shorts. Use of recycled polyester across its new range of club kits means Nike has saved nearly 13 million plastic water bottles, a total of around 254,000 kg of polyester waste - enough to cover more than 29 football pitches, and to stretch over 3,000 kilometres if laid out end-to-end!
As football boot fans, it didn't escape the SoccerBible's attention that both Nike players Andrei Arshavin and Alexandre Song are wearing brand new colourways. An exciting glimpse into the Nike football boots we can expect to see, after the current World Cup and Elite colourways. And with green football boots proving popular with Nike fans, we can expect a strong response from Vapor and CTR360 fans, so stay tuned to the SoccerBible for more info and an exclusive look at the new Nike football boots.
