Creative Soccer Culture

Arsenal Home 10/11 - Nike Football Shirt

Arsenal Home 10/11 - Nike Football Shirt

Arsenal Football Club has revealed their new home kit for the 2010/11 season. Designed and manufactured by Nike using an innovative process, the Arsenal Home Kit 10/11 follows the traditional red and white design.




The 10/11 Arsenal Home Football Shirt has a 70s style, and is made up of a block red body with a white round neck collar, and white sleeves. Inside the shirt on the back of the club crest is inscribed Arsenal s motto: Victoria, Concordia, Crescit .

The improved Nike Dri-Fit fabric, now 13% lighter than previous kits, helps to quickly evaporate moisture by drawing it through the fabric to the surface, to keep players dry. Ventilation zones on the sides of the jersey and back of shorts enhance breathability by up to 7%, and the double knit structure of the jersey gives it 10% more stretch.





The imagery accompanying the launch of the new 10/11 Arsenal Home Football Kit displays the passion, energy, drama and emotions endured by the players over the 90 minutes. When the kit was unveiled to the players, Nike's classic design proved an instant hit, with star players commentin

Alex Song: The shirt is traditional, it s red and white which the fans love, and it shows the history of the Club."

Theo Walcott: The colours are very traditional, it feels nice and it s made from recycled plastic bottles so what more can you ask for?! It fits and feels nice, and that s the most important thing. I think it s important that you feel comfortable in it.




While the design of the Arsenal Home Football Jersey 10/11 is traditional, the technology is cutting edge. Every shirt is made entirely from recycled polyester, crafted from up to eight plastic water bottles as part of Nike s Considered Design programme, which sees discarded plastic bottles diverted from landfills to be used in the manufacturing process. Available to pre-order now,the Arsenal Home Shirt 10/11 will go on general sale towards the end of July.





Our friends at Nike also sent us through these great player shots, which give Arsenal fans a first look at Cesc Fabregas and new signing Marouane Chamakh in the new Arsenal Home Strip 10/11. But more importantly for us boot fans, is the glimpse at two new colourways for both the Nike Mercurial Vapor Superfly II football boots and the Nike Elite CTR360 Maestri football boots.

Of course, SoccerBible has the full details and exclusive imagery for these new colourways, but Nike have politely asked us to be patient before we reveal all to our fans, so stayed tuned to the SoccerBible for the official unveiling!

Author
Admin

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.