Creative Soccer Culture

Manchester United Away 10/11 Nike Football Shirt

Manchester United Away 10/11 Nike Football Shirt

Introducing the new Manchester United Away kit for 2010-11 season, combining club history with new age technology from Nike. Check out our full reveal of the new football kit now!

The jersey s new double knit structure gives it a sleeker appearance, while offering 10% more stretch, and also boasts a new dynamic fit, cut to follow the natural contours of the body while allowing for maximum airflow and movement.




Aon, the new shirt sponsor, features on the front of the shirt. Whilst inside the shirt on the back of the club crest is the clubs mantra Believe . The message sits right next to the heart revealing every Manchester United fans Inner Pride while the symbolic Red Devil sits on the sleeve of the shirt and the shorts to add the finishing touches to the kit.



Manchester United defender Patrice Evra said of the new shirt: It s really nice and very comfortable and I hope we can win every trophy in this shirt. I like how Nike has put the word believe on the inside of the crest. You always have to respect the Manchester United shirt and I hope we will enjoy a lot of success in this one.



Nike s Considered Design programme, aims to create performance products that minimise environmental impact by reducing waste during the design and development process, use environmentally preferred materials, and eliminate toxics.

As we look at how we design and develop products and run our global business, it s not enough to be solving the challenges of today, comments Nike spokesman Charlie Brooks. We are designing for the sustainable economy of tomorrow, and for us that means using fewer resources, more sustainable materials and renewable energy to produce new products. We re proud to be a sponsor of Manchester United and to help them achieve their environmental goals. 




To make the kits, Nike uses discarded water bottles destined for landfill sites in Japan and Taiwan, where they can take up to 500 years to decompose. This saves precious raw materials and reduces energy consumption by up to 30% compared to conventional fabrics. Use of recycled polyester across its new range of club kits means Nike has saved nearly 13 million plastic water bottles, a total of around 254,000 kg of polyester waste





Nike's accompaning imagery for the launch of the new 10/11 Manchester United Away Football Kit features some great player montages, including Nike endorsees Rio Ferdinand, Nani, Wayne Rooney and interestingly Darren Fletcher (possibly too late to substitute the recent adidas convert....?). The inspiration for these great montages is again to convey the the passion, energy, drama and emotions endured by a Manchester United player over 90 minutes.





Considering the environment doesn t mean sacrificing the renowned high performance of Nike s kits, and the new Manchester United away strip has been engineered to give players a greater competitive advantage than ever before, keeping players drier and more comfortable, allowing them to maintain their optimum body temperature and perform at their peak on the pitch.

 

The improved Nike Dri-Fit fabric, now 13% lighter than previous kits, helps to quickly evaporate moisture by drawing through the fabric to the surface and keep players dry.





There's plenty more tech in the shirt too. Innovative ventilation zones are placed along each side of the jersey to enhance breathability, by up to 7% compared to previous kits, and allow air to pass across the whole torso. These zones have up to 200 tiny laser cut holes, backed by Nike s halo application which prevents ripping without reducing air flow. An additional ventilation zone is placed below the waistband on the shorts at the base of the spine.

The shirt is matched with black shorts and white/black socks with red trim, a strip most likely to be worn at away stadiums including Anfield and the Emirates this coming season.



The brand new Manchester United Away Shirt 10/11 looks set to become a firm favourite with the fans. Nike have a proven track record for designing quality football shirts, and we're sure there will be plenty of Manchester United fans ready to part with their £45 GBP / $65 USD to own the 10/11 Manchester United Away Football Jersey.

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