France 2011 Away Nike Football Jersey
Nike and the French Football Federation have continued to celebrate a new era in French Football, by using style icon Karl Lagerfeld to unveil the new France 2011 Away Nike football shirt.
Nike's partnership with the French Football Federation was launched in Paris in January this year, and is encapsulated by an overall campaign titled 'Vive Le Football Libre'. The striking new design of the away kit captures the spirit of the French team whilst bringing superior performance innovation and unparalleled elegance on pitch.
The new FFF away jersey takes strong visual cues from the 'mariniÈre', a piece of French history since the last century, and now a timeless French style icon. The mariniÈre first appeared as the uniform of sailors in the French navy in the 19th century and was first seen in civilian wardrobes in the early 20th century. Soon, it would become a symbol of French culture, adopted by free-spirited individuals in France and beyond.
The jersey has a tailored fit that allows freedom of movement on pitch. The lightweight fabric features Nike Dri-FIT technology and engineered ventilation systems to help keep players cool, coupled with ergonomic cut and soft cotton feel for player comfort.
The kit was seen in Paris for the first time in photography, shot by a true icon of the fashion and photography world Karl Lagerfeld. The photo, which captures the revolutionary elegance of the away kit, features Alou Diarra, one of the faces of the new era of the French team. The new FFF away kit will be available as of March 26 and goes on pre-order from March 11th.
It's certainly a unique looking football kit, and together Nike and the FFF are producing eye-catching football shirts, but what do you think of the new France Away Jersey...
