Nike Unveils Dutch New Masters
For the launch of the new Dutch national team's 2012 Away kit, Nike has selected eight New Masters. Eight inspirational Dutch figureheads who are creative, resilient and authentic, and all captured by world famous photographer Anton Corbijn.
The exclusive photography and video show the eight testifying their pride in and support for the Dutch national team. It's a different way to launch a new shirt, but is certainly evocative of national pride and what the shirt represents.
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The new Nike Holland Away shirt is black, with a startling rectangular orange panel on the right shoulder. This environmentally-friendly shirt is made from 96% recycled polyester and natural cotton. The Nike Dri-FIT technology and lasercut ventilation help to regulate the temperature.
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On the inside of the neck are the words New Masters in Dutch, a homage to the creativity and tradition of the great Dutch artists such as Rembrandt and Vermeer. New Masters also refers to the talented, vibrant group of players in the Dutch national team and the seven selected New Masters who all have the potential to write their own history.
Are you a lover of football and a fervent supporter of the Dutch national team? It's certainly an interesting launch from Nike and the Royal Netherlands Football Association (KNVB). Have your say and share your opinions online, on Twitter and on Facebook.
