Creative Soccer Culture

Nike Unveils FFF Photographic Collaboration

Nike Unveils FFF Photographic Collaboration

Boris Diaw, captain of the French national basketball team, has unveiled a collection of pictures taken by himself that showcases his interpretation of Nike s Silhouette-Blanche; and the new away kit for the French Football Federation.

Boris, a photographer himself, invited renowned athletes and some personal friends from the world of fashion, cinema and music to take part in the Nike collaboration. And the results see a collection of photographs that celebrate the French elegance and design innovation of the new kit.


French skateboarding star Alex Olson demonstrates his skills, whilst rappers Nekfeu and Sneazzy Wes of 1995 and Brodinski justify their reputation as young talent on the French electro scene. And Boris Diaw is proud to share in the values of the Beautiful Game. For the French, elegance is simply a reflection of good manners," said Boris Diaw.



France will be wearing the new Nike FFF Away Kit for the first time when they travel to foreign soil to take on Germany. Check out the full kit feature here and let us know what you think of France's super-clean away uniform! Share your thoughts online, on Twitter and on Facebook.

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