AIK wore their Nike 'Black Pack' kit on pitch over the weekend and in doing so, reproduced the photograph that the collection was based on. From 1901 to 2018 with winning formula.
AIK were dressed in their black pack kit as they registered a 3-0 win over Inter Turku. With all black tonal finish, the AIK 'black pack' gave both club and brand the opportunity to celebrate the past while firmly looking forward in a fresh direction. It's a stripped back approach and with a charmed delivery, the all over execution is something that has propelled the kit into the frontline of contemporary classics.
Showing that good style doesn't have to be heavy with huge graphics and shapes, the 'Black Pack' is a statement for complete minimalism and while sponsors might not like to be painted in tonal colours, the design inspiration is to be appreciated as well as the considered packaging. Stretching from match shirts and kit through to off pitch attire, the full collection is as classy as they come and as a result, the club have propelled themselves to the front of the queue where football crosses path with style.
The AIK 'Black Pack' sets an inspired tone both on and off pitch. You can see more here.
