Juventus ride the Parley wave into the 2018/19 season as they launch their new third kit. Through the adidas partnership with Parley for the Oceans, Juve receive a third strip that's created from Ocean Plastic.
Juventus join Manchester United as the next top European club to support the Parley for the Oceans campaign as adidas deliver a stunning dark grey design with an all-over graphic pattern, and bold yellow detailing on the three stripes, adidas logo and club crest.
Francesca Venturini, Designer at adidas said of the new kit: “The new Juve third kit has eco-innovation and longevity at its very heart. Through our partnership with Parley for the Oceans we’ve been able to create this beautiful jersey made from Ocean Plastic ®. The dark grey shade with yellow accents makes it the perfect jersey to be worn either on pitch or on the streets.”
As a founding member, adidas supports Parley for the Oceans in its education and communication programmes, as well as its comprehensive Ocean Plastic Program that intends to end marine plastic pollution through the three pillars of the Parley AIR Strategy: Avoid, Intercept and Redesign.
Additionally, adidas and Parley collaborate to transform ocean plastic waste into symbols of change by up-cycling intercepted marine plastic debris for use in high-performance apparel. That technology has been used to create the new Juventus third kit.
Clever that, eh? Shop the full Juventus 18/19 replica collection at prodirectsoccer.com
