Creative Soccer Culture

adidas Launch Sao Paulo 2019-20 Home Shirt

As part of their final preparations before a fresh assault on Brasileiro Série A, São Paulo FC have launched their new 2019/20 home shirt from adidas, and it sticks with the traditions of the club.

The new São Paulo FC home shirt cleans up the aesthetics of the previous iteration, moving the Three Stripes from the shoulders to the sides, but otherwise it sticks to a very similar design to Sao Paulo shirts of the past for a very traditional feel. In a nice bespoke nod from adidas, the Three Stripes branding appears in red and black, which, with the core white of the shirt, nods to the famous tricolour trademark of the Brazilian outfit that is once again the main feature of the design, taking its place across the centre of the chest.

Further than that, the shirt ditches the traditional collar in favour of a performance oriented v-neck approach, tying in with a more streamlined feel to the jersey all round. The general lay out of the logos and sponsors remain the same, so it’s more a case of refining an existing design rather than reinventing the wheel. Sao Paulo will debut the new kit in the Paulista semifinals against Palmeiras on Saturday before taking it into the season proper.

The Sao Paulo 18/19 Home Shirt will be available from adidas.com

Author
Daniel Jones

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