Celebrating the start of what both parties will hope is a successful new relationship, PUMA launch its first-ever Manchester City home and away kits, setting the Premier League champions up with strong looks for the 2019/20 season that pay tribute to Manchester’s industrial and cultural heritage.
The first shirt designs of the new partnership between PUMA and Manchester City sees a mix of tradition and tribute, tweaked as the club prepare for another onslaught on all competitions. The home shirt arrives in iconic city blue, but with a woven jacquard wave pattern running through the shirt that acts as a visual representation of the looms which were integral to the industrial revolution in Manchester, harking back to the true grit, fight, and character that emerged from the cotton mills of the city.
For the first time on a City home shirt, the blue core is then accented by purple detailing – a colour seen previously on away shirts – appearing on the shoulders, sponsor and branding. The club’s 125th anniversary crest then finishes PUMA’s first Manchester City home shirt.
Where the home shirt is all about the industrial roots of the city, the away shirt celebrates the cultural side of things, taking influence from the city’s “Madchester” years and specifically former nightclub, The Hacienda, which was once an epicentre for emerging music, bands, DJs, and artists. The black base pops with several colours throughout, with the yellow stripes on the shoulder being a direct reference to the Hacienda’s iconic graphic identity, while the additional peach and City blue flashes on the sleeve cuffs create a colourful finish to City’s secondary look.
Both shirts were unveiled – along with a full range of Stadium, Teamwear and Fawner – at the club’s official kit launch event at Manchester’s Mayfield Depot, which was headlined by City fan, Bugzy Malone. “The partnership between Manchester City and PUMA goes beyond football. We want the club’s global fans and local Mancunians to all feel invested in this, and it starts with combining our very creative kit designs with authentic stories from Manchester’s history and music scene,” said Adam Petrick, PUMA’s Global Brand Marketing Director.
“We want to bring Manchester City and PUMA’s brand initiatives together when and wherever we can, and that means going beyond the pitch, into wider areas of football culture such as gaming, community, fashion and music. That’s how we can really impact football fans of all ages and demographics.”
Shop the full Manchester City 2019/20 collection at prodirectsoccer.com
