Ready to finish the current season in style before commencing on the next, Nike unveil Chelsea’s 2020/21 home shirt, featuring a design that blends the latest in athletic innovation with the finesse of fine London tailoring.
The Chelsea 20/21 home shirt is inspired by London tailoring and craftsmanship; just as Chelsea is woven into the fabric of London life, the city’s rich fashion heritage is woven into the new shirt, the traditional blue elevated by a subtle all-over herringbone knit and garnished with bespoke flourishes. The jersey is framed by a deep, dark blue collar and trim on the sleeves, as well as dark blue tapes that run down the sides of the torso embossed with the phrase, “The Pride of London.” Both the font and the indigo lettering are reminiscent of the labels sewn inside London-crafted suits.
“London is the epicenter of English tailoring and the kit takes its inspiration from this iconic craft,” says Nike’s Scott Munson, VP, Nike Football Apparel. “We paid tribute to the work of these skilled tailors with the use of bespoke details and trims to create a really crisp aesthetic, which complements Chelsea’s uniquely stylish identity.”
The shirt also features the first appearance of Chelsea's new sponsor, with the "3" logo taking position in white. The Blues will debut the new kit tonight in their Premier League game against West Ham.
The Chelsea 20/21 home shirt will be available from 9 July at prodirectsoccer.com
