Creative Soccer Culture

NikeTown London Combine With HARD For Bespoke LFC Training Shirt

NikeTown London have turned to the incredible talents of London-based artist HARD IN THE PAINT to transform the Liverpool training shirt into a limited masterpiece that you can get your hands on in store.

Next up in its run of limited edition Liverpool FC inspired products, NikeTown London has turned to regular Nike By You collaborator HARD IN THE PAINT for a what is a super-limited set, as the Capital creator takes the base tones of the Liverpool training top, transforming it into a masterpiece that you can get your hands on.

lfc 2-min.jpg
lfc 7-min.jpg

HARD, aka Jermaine Bates, is best known for creating football-inspired wearable art, and he was recruited once again by Nike to add a flair to the latest Liverpool training top, bringing his own signature style to the grey canvas. Before becoming a creative, HARD had designs on a career in football, plans that were cut short when injuries got in the way. So he turned to art and fashion as a space to focus his energy, and he began to channel his passion for the game into something uniquely his own, ultimately establishing himself with a series of hand painted football shirts. And this is the latest in the line…

lfc 3-min.jpg
lfc 4-min.jpg
lfc 5-min.jpg
lfc 6-min.jpg
lfc 10-min.jpg
lfc 11-min.jpg
lfc 8-min.jpg
lfc 9-min.jpg

You wanna get your hands on one of these you better head to NikeTown London quick... this is a super-limited run and when they're gone, they're gone!

Check out more of HARD's work here.

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.