Ready for this summer and beyond, PUMA launch the the 21/22 Austria away kit, with a design that celebrates community and togetherness. It sees the country name and flag colours at the centre of the design, while the ÖFB federation emblem forms a tonal repeat graphic throughout the background.
Following in the same template that we’ve seen recently unveiled for Italy, PUMA have now launched the Austria 21/22 away shirt, which is set to be used at the Euros this summer and then on from that in the World Cup qualifiers. It’s a simple, stripped back design that sees a black base joined by red and white accents, notably in the chest stripe. But the individuality of this shirt comes from the use of the ÖFB coat of arms, which – instead of appearing in its traditional sense on the chest – is used as a sublimated graphic throughout the body of the shirt. Pretty wild departure from the norm.
The new Austria away shirt is launched by PUMA under its “Only See Great” campaign, which sees the brand going beyond the status quo to develops new, creative ideas for the away jerseys of its football associations, blurring the boundaries between football and fashion.
“Together with PUMA, we decided on a simple, innovative design for the new outfit. The integration of the coat of arms into the overall structure of the jersey is - in contrast to the home jerseys, which still have a traditional design - a reinterpretation of the elements that make a team dress so special. This coat of arms symbolizes our pride and is present in every fiber of the jersey thanks to the repetitive graphics,” explained Mag. Bernhard Neuhold, Managing Director of ÖFB Wirtschaftsbetriebe GmbH.
"Our new Federation Kits reinterpret the traditional kit design," added Heiko Desens, Global Director Creative and Innovation. “Our goal was to create breakthrough designs that convey novelty and energy. Each kit celebrates national pride and inspires our teams to achieve great things in this summer's major tournaments. We want to keep pushing the boundaries and this is just the beginning of an exciting new direction for PUMA.”
Pick up the Austria 21/22 Away Shirt at prodirectsoccer.com
