Commencing a new and exciting partnership, adidas have today unveiled the new Jamaica home and away shirts for 2023, with a bold and exciting collaboration with acclaimed fashion label, Wales Bonner.
The new Jamaica kits have been highly anticipated ever since it was announced that Adidas would be coming in as the nation’s new technical sponsor back in August 2022. And following some tease glimpses at Paris Fashion Week and on certain athletes, we now get a proper look at not only the new home and away shirts, but also the wider collection, along with confirmation that they have been designed by the world renowned Wales Bonner label.
The Jamaica Football Federation, adidas and Wales Bonner have united with a shared ambition to celebrate the powerful relationship between Jamaican culture and football, with a collection that transcends the sport, creating the ultimate fusion of football, culture and fashion.
The home shirt features the country’s rich national colours of black, gold, and green, while the energy of the island is accentuated by fine pinstripe details that decorate the shirt, echoing the subtle groove of Jamaican music and style. Then the away shirt is crafted to represent the collective memories of proud Jamaicans, celebrating a commitment to fine craftsmanship, with its premium collar and cuffs in the signature Wales Bonner crochet texture.
The versatile four-piece game day collection also features a pre-match jersey and reversible anthem jacket, and it’s all been inspired by Grace Wales Bonner’s own Jamaican heritage and the Caribbean community’s cross-cultural influence. Taking that Jamaican style and culture as its driving force, the range sports a mixture of classic adidas silhouettes and elegant Wales Bonner signatures – offering a collection fit for the pitch, alongside streetwear staples to be sported off it.
The Reggae Girlz will debut the game day collection during the FFA Cup of Nations being held from 13-25 February 2023. The new home kit will first appear on pitch against Spain on 16 February, with the new away kit debuting on 22 February against Australia. The Reggae Boyz will debut the away kit during their Concacaf Nations League group stage match against Mexico on 26 March 2023.
Speaking of the new collection, Grace Wales Bonner said: “The opportunity to design the first on pitch kits for the Jamaican national teams with adidas Football has been such a special opportunity. It has meant so much to me personally and I am very grateful for the support and trust of adidas Football and the Jamaican Football Federation.
For the collection we set out to celebrate Jamaican style and to offer something timeless, elegant and essential. I hope the shirts bring joy to the wearers and carry forward the everlasting beauty and uplifting spirit of the island.”
Michael Ricketts, the JFF President, said: “Ahead of an exciting year for our Reggae Boyz and Reggae Girlz teams, we’re incredibly proud to unveil these very exciting team kits and sportswear. We believe these designs capture the essence of Jamaica’s culture, as they not only represent Jamaican football but - through the mixture of the distinctive Jamaican colors and designs - they highlight the greatest part of our world renowned Jamaican culture.
We can’t wait to see Jamaican fans and players alike wearing the kits with pride on the world’s biggest sporting stages, as they cheer on the Reggae Boyz and Girlz.
With a bold ambition to further develop the opportunities for girls and boys to play grassroots football at home in Jamaica, this only marks the start of what we are certain will be an incredibly important partnership to inspire future Reggae Girlz and Reggae Boyz.”
Lorenzo Reich, adidas Senior Director Global Sports Marketing - Football Clubs & Federations said: “We’re hugely excited to be launching the first collection in our partnership with the Jamaican Football Federation and continue our relationship with Wales Bonner – who, in the past, has been at the forefront of designing some of our most sought after adidas collections.
Blending classic silhouettes from the brand with the iconic style of the artist, we’re proud to have created a range that transcends football - creating the ultimate fusion of football, culture and fashion. In what is a huge year for both the men’s and women’s teams, we’re hoping it’s a collection in which many special memories will be created, by fans and athletes alike.”
Shop the Jamaica 2023 collection at prodirectsport.com/soccer
