Creative Soccer Culture

Nike Launch Liverpool 23/24 Away Shirt

With a design that pays homage to the iconic 1995/96 away shirt, Nike unveil Liverpool’s 23/24 away design, which is presented in a glitched take of that OG.

Arriving as the second instalment in their 23/24 repertoire following the already launched home shirt, Liverpool get a homage-fuelled away shirt from Nike, updating the design from 1995/96 with a modernised take that presents the quartered white and green look in a modernised, pixelated execution. Of course, this is not the first homage to the adidas-produced original, with New Balance having produced a similar effort back in 2017/18.

This jersey features the green and white quarter pattern with black collar and cuff, updated with a digital effect treatment layering tonal greens – green spark, poison green and pine green – for a modern twist.

The men’s team will debut this kit against Leicester City during the pre-season tour in Singapore, while the women’s team will also debut it during their pre-season matches in late August.

As one of the iconic players to have worn the shirt in its original incarnation, club legend, Robbie Fowler said: “I have fond memories of the 1995-96 season because of the iconic white and green away strip and for scoring my most goals in one season. I’m a huge fan of the new fresh take on the white and green away kit.”

lfc 4-min.jpg
lfc 5-min.jpg
lfc 8-min.jpg
lfc 9-min.jpg
lfc 6-min.jpg
lfc 7-min.jpg
lfc 2-min.jpg
lfc 3-min.jpg

The Liverpool 23/24 away shirt will be available from 7 July at prodirecsport.com/soccer

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.