Creative Soccer Culture

adidas Launch Manchester United 23/24 Away Shirt

Inspired by the club’s past but redefined for a new generation of stars on the biggest stage, Adidas launch the Manchester United 23/24 away shirt. The design harks back to the first away shirts the club ever wore, reimagined for the present day.

We already had an idea what the Manchester United away shirt may look like after Andre Onana rocked up to Carrington in an unreleased anthem jacket, but now it's confirmed, with adidas revealing the Red Devils' new threads for the road for the 23/24 season. Two decades on from the last time the club wore vertical stripes, they're back, and this time its part of a design that reimagines the famous green from the club’s early away kits, in a fresh and modern execution.

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Taking colour inspiration from the aesthetic of Manchester itself, the green base is overlaid by white stripes, within which are maroon pinstripes, representing the famous red bricks of the city’s architecture. The look nods to the club's first ever away shirts, while being a fresh look for the side. The new kit will be worn for the first time on the club’s US pre-season tour, when Manchester United play Wrexham A.F.C in San Diego’s Snapdragon Stadium on 25 July.

Inigo Turner, Design Director at adidas said: “We’re incredibly excited to return to a design that is fundamental to the heritage of this great club. Vertical stripes are in the DNA of Manchester United and we hope this bold new look captures the imaginations of fans as they travel the globe supporting the team. We have intentionally taken cues from the city itself, to provide both the players and travelling fans with a piece of home, wherever they are wearing it.”  

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Pick up the Manchester United 23/24 away shirt at prodirectsport.com/soccer

Author
Daniel Jones

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