Paying homage to 90s Atlanta and the art, culture and music from that period, Adidas unveil the fourth and final third shirt for the 2023 season, and it’s for Atlanta United.
This season, adidas and MLS selected four teams to receive their own special third shirts for the current campaign, with Toronto FC being the first with their Caribbean Carnival-inspired ‘Energy Kit’, followed by New York Red Bulls’ Hip-Hop infused ‘Freestyle Kit’. Last week then saw NYCFC revealing their ‘Parks Kit’, and now Atlanta United are the fourth and final team to unveil their special alternate design, with the ‘404 Kit’.
‘The 404 Kit’ is inspired by Atlanta’s golden era of the 1990s and honours the city’s rich history and culture. The team will debut ‘The 404 Kit’ at Mercedes-Benz Stadium on Saturday, 26 August against Nashville SC.
The design features blue and green graffiti-style lettering of ATL and UTD on a black shirt. Blue symbolises Atlanta’s expansive sense of possibility, green is a nod to the creative energy of the 1990s within the city that pushed boundaries and black represents the city’s historic past and lasting legacy. The back neck tag reads “Atlanta Influences Everything,” doubling as a manifesto for the city and a creative lifestyle brand. The inside neck label is an ode to car culture, music and the youth that made up historically black colleges and universities setting off a cultural movement in Atlanta city streets.
"We are proud to present ‘The 404 Kit’ as the club’s newest third kit," Atlanta United President and CEO Garth Lagerwey said. "The 1990s were a transformative time in Atlanta’s history which propelled it from a local southern town to a burgeoning international city. The renaissance of art, music and culture from this period provided the platform for Atlanta United to thrive as a cultural unifier. We couldn’t be more excited to represent Atlanta with this kit and recount our city’s story through the upcoming documentary."
Said documentary is titled ‘Inside the 404’ and will drop on 24 August. It features first-account interviews with a host of influential Atlanta figures detailing their experiences in the city during its transformative decade.
The Atlanta United '404 Kit' is available at mlsstore.com/atlanta-united-fc
