Creative Soccer Culture

adidas Launch Tigres UANL 2024 Third Shirt

Taking its design cues from the club’s home stadium nickname of El Volcán, Adidas have unveiled Liga MX side Tigers UANL’s new third shirt for 2024, which will debut on 21 January during the match against Chivas on Week 2 of the Liga MX 2024 Clausura tournament.

Estadio Universitario, located on the campus of the Universidad Autónoma de Nuevo León in San Nicolás de los Garza, has a certain reputation that’s been born from the atmosphere created by the Tigris UANL fans on game day. That atmosphere has contributed to the stadium’s nickname of El Volcán (you don’t have to speak Spanish to be able to translate that one!), and it is from this that Adidas have drawn inspiration for the club’s new third shirt.

The shirt sees a black base with an overlaid reddish-orange swirling graphic that brings to mind lava (volcano, lava – geddit?). The phrase “El Volcán siempre contigo (El Volcán is always with you)” appears on the rear, just below the collar as a nice nod to the winning mentality rooted in the heart of the team. 

This jersey isn’t just a garment; it’s a testimony to our history, to the passion of our fans, and a reflection of the enthusiasm and the environment at El Volcán in every match,” said Carlos Valenzuela, Vice President of Operations and Marketing for Club Tigres. “We want to represent our triumphs, our successes, and what it means as a team to play at home, listening to the roar of emotions from our fans.

The Tigres UANL 2024 third shirt is available now at adidas.mx

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.