Representing a first for the club, the latest PSG x Jordan instalment sees the new 23/24 fourth kit presented in a hemp colouring and once again featuring that elephant print. The kit will be debuted by the women’s team in their Champions League clash with Ajax tonight.
The PSG x Jordan machine keeps grinding out the hits, and after celebrating the 5th anniversary of their partnership, the pair unveil the final piece of the 2023/2024 puzzle. For the second time in the history of football and the Club, the new fourth kit features the emblematic elephant print that’s been so iconic for the Jumpman over the years.
Presented in desert tones, that elephant print is split by a representation of the club's classic hechter stripe running through its centre. Navy and deep green accents frame the look on collar and cuffs, with branding, sponsor and crest all taking on the same green tones for a smart contrast with the base.
As always, the kit is accompanied by both a training and lifestyle range as well as an exclusive Air Jordan Legacy 312 Low, which also features the elephant print. And for the very first time, the branding "AIR JORDAN" appears on pieces from the lifestyle collection, marking a new stage in the partnership between the two brands.
For this campaign, Paris Saint-Germain women's players Korbin Albert, Elisa De Almeida, Grace Geyoro, Jackie Gronen and Sakina Karchaoui travelled to the Qatar National Museum in Doha for an exclusive and unique photo shoot. This symbolic venue, with its distinctive sand-pink architecture designed by French architect Jean Nouvel, offered a visually striking setting matching with the colours of the kit.
Shop the PSG x Jordan 23/24 collection at prodirectsport.com/soccer from 29 January.
