Inspired by the natural beauty of Vancouver’s cherry blossoms trees and launched in recognition of the nationwide Pink Shirt Day campaign, Canadian Premier League side Vancouver FC have revealed their new alternate strip for 2024 from Macron.
Not to be confused with MLS side Vancouver Whitecaps, who released a striking new secondary jersey of their own ahead of the 2024 season, Vancouver FC have revealed a beautifully bespoke alternate jersey for the 2024 Canadian Premier League season. The Cherry Blossom Kit design is inspired by a phenomenon that is characteristic of spring in Vancouver: the blossoming of the approximately 40,000 cherry trees found in the area.
Arriving alongside the club's already-released-but-equally-unique Eagle-inspired home shirt, a key feature of Vancouver’s Cherry Blossom Kit is the pink base, which is a colour that is unassociated with VFC and the brand’s identifiable black and red. This element is a significant representation of the kit’s dual purpose as VFC’s version of a Pink Shirt. The nationwide Pink Shirt Day campaign raises awareness about bullying in schools, workplaces, homes and online, as well as raising funds to support program’s that foster children’s healthy self-esteem.
“As a club that prides itself on putting the betterment of the community at the forefront of our mission, it was incredibly important to use our Cherry Blossom Kit as an opportunity to give back,” said Stephanie Wood, Vice President of Marketing & Business Development, Vancouver FC. “Designing our own Pink Shirt, which was inspired by the natural beauty that surrounds the Lower Mainland and Fraser Valley, and contributing to the Pink Shirt Campaign was an obvious choice.”
“The social movement of Pink Shirt Day creates opportunity for conversations and awareness about the impacts of bullying behaviour and the importance of “Lifting Each Other Up” with kindness,” said Sara Dubois-Phillips, Executive Director, Pink Shirt Day. “By supporting this year’s campaign, you are funding organizations and programs that promote healthy self-esteem, empathy, compassion, and kindness.”
Vancouver FC is proud to donate a portion of the proceeds from each Cherry Blossom Kit sold this season to the Pink Shirt Day campaign.
“No one is immune to bullying, including our own club and players,” said Wood. “It is an issue that transcends soccer, and the Pink Shirt Day campaign is a movement we are proud to support both on the field in our Cherry Blossom Kit and off of it.”
“How we treat each other matters, not just on Pink Shirt Day but every day,” said Dubois-Phillips.
Pick up the Vancouver FC Cherry Blossom kit at shopvancouverfc.com
