Drawing inspiration from lunar missions, adidas launch the Juventus 24/25 home shirt. It features a subtle all-over crater graphic reflecting the unmistakable landscape of the moon’s surface playing out through the traditional black and white vertical stripes.
When looking for inspiration for a new kit, designers and brands will often dip into a club’s past, drawing on historical achievements or some such. But for the new Juventus home shirt for the 24/25 season, adidas have ripped up the rule book by picking something pretty unrelated to the Serie A side: space missions to the moon. The link is that the shirt celebrates lunar missions – the ultimate symbol of pioneering spirit – symbolising Juventus’ dedication to pushing the boundaries of possibility. Highlighting the club’s continual pursuit of progression, the design serves as a guiding beacon to inspire players and fans alike, to continue exploring new horizons. So there you go.
The design sees the club's emblematic black and white stripes imbued with subtle crater patterns throughout to reflect the lunar surface. Crafted with precision, the kit boasts a unique structured fabric created using a 3D engineering method to construct the jersey in three levels. This layered fabric creates both visual and haptic intrigue when experienced up close, by incorporating textured details that replicate the undulating surface of the moon.
Sam Handy, SVP of Product and Design at adidas said: "We’re proud to introduce something a little different this season. One thing that always comes through loud and clear in our conversations with the club is their commitment to always looking forward and pushing boundaries – on and off the pitch. There can be no better expression of what can be achieved when you are committed to pursuing new frontiers, than space travel.
“With this in mind, we set out to create a kit that stayed true to the core DNA of Juventus and their storied home jersey, but also pushes the boundaries of technical wear design and brings something totally new to the table. The all-over lunar surface graphic serves to celebrate the endless possibilities that exist when progression and forward-thinking is prioritised - a belief that runs deep through this great club.”
Pick up the Juventus 24/25 Home Kit at prodirectsport.com/soccer
