A collaboration that many might not have predicted has been on the cards since his involvement with the club was announced. AFC Bournemouth have revealed and debuted two special edition kits, created with A-list actor, Michael B. Jordan.
Ahead of the reveal of their new home and away kits for the 24/25 season, AFC Bournemouth have revealed two special edition jerseys, which make up the first product range produced in collaboration with club owner, actor, director, and producer Michael B. Jordan. Both shirts have already debuted during the club's Bourne In The USA preseason tour of California, in the matches against Wrexham (Black) and Arsenal (Red) respectively.
The kits have been designed in the club's traditional red and black colours, with a striking interlocking cherry pattern throughout. An exclusive MBJ x AFCB tag will feature on the range to signify the collaboration with Jordan (not to be confused with PSG’s Jordan collab – that’s a different Michael Jordan!), as well as his stamp of Outlier Society Ventures, his venture arm, expressing his passion for creative and impactful enterprises.
The shirts will also include a modern reworking of a vintage Cherries crest, which is set to be introduced as a secondary mark across other club projects. The club and Jordan have worked closely with talented designer Daniel Norris to reimagine the former crest, which was used by the club in the early 1980s.
Jordan, who is a minority owner in the Bill Foley-led group that acquired AFC Bournemouth in December 2022, said: "Having the opportunity to design a kit has been a project I have been excited to work on since joining the club, and I can't wait to see them out on the pitch this week. These are exciting times for Cherries fans and I'm looking forward to see what this season brings.”
AFC Bournemouth owner and chairman Bill Foley said: "It has been great for us to lean into our Cherries identity a little more with this opportunity. We’ve been able to draw on what is a unique aspect of our club and I’m very pleased with how the kits look. Michael's passion for the design process has shone through and I thank him for his time and energy in creating the range. I'm looking forward to our supporters seeing it too."
The AFC Bournemouth x MBJ shirts are available to pre-order now via superstore.afcb.co.uk
