Featuring a bold new flame design inspired by the energy of the fans, players and the city of London, Chelsea reveal their new home shirt for the 24/25 season from Nike.
Big change for Chelsea ahead of the 24/25 season, with new managers at the helm of both the men’s and women’s team in Enzo Maresca and Sonia Bompastor respectively. And acting as a beacon of this new era, the club reveal their new home shirt from Nike, which is presented under a new creative partnership with creative studio, Uncommon. The main focus of the new shirt design is the psychedelic graphic, presented in different shades of blue to represent the hottest part of a flame.
That graphic represents “the burning passion to unite the entire club behind a shared ambition to succeed on and off the pitch.” Adding a unique touch to the design, an orange accent colour seen bordering the club crest, Swoosh branding and popping on the cuffs represents a different kind of fire coming through the ranks at the club. Chelsea’s squad is a blend of exciting homegrown and international youth talent, ready to make their mark on the football world, and this orange accent serves as a symbol of their vibrant energy and potential. As with last season, there’s no front of shirt sponsor in place.
“This is the fans’ energy. The players’ energy. The city’s energy. We Burn Blue,” said Claire Cronin, Chief Marketing Officer of Chelsea Football Club. “Our new home shirt embodies the passion, drive, and determination that runs through the veins of everyone associated with the club. It is a representation of our history, our present, and our future. We couldn’t have chosen a better partner in Uncommon to help us bring this important moment to bear.”
Nils Leonard, co-founder, Uncommon Creative Studio said: “This thinking encapsulates the club and players sentiment ahead of the new season, as they bring a new energy and new fire to Stamford Bridge. This is only just the beginning — this is about partnering with the fans, players and club to create the brand Chelsea has always deserved, to bring the iconic London club to the world.”
Pick up the Chelsea 24/25 home shirt from 19 June at prodirectsport.com/soccer
