Creative Soccer Culture

Nike Introduce Vertical Double Swoosh Across 2024/25 Third Kit Collection

Launched under the name “Together We Rise”, along with a global brand narrative that celebrates the ascendency of the women’s game, Nike reveal new 2024/25 third kits for their flagship Europe and Latin America clubs.

Hot on the heels of Chelsea’s 2024/25 punk-inspired third kit design, Nike reveal new third kit designs for Liverpool, Tottenham, Atlético de Madrid, Inter Milan, Club América, Corinthians, and Pumas. While each one features a distinct identity and story, they are united by one notable design feature: a new vertical double Swoosh with overlapping double colours.

Nike is using the all-gender collection to reflect the brand’s belief that “women and girls are on the leading edge of change, redefining the parameters of sport and how it serves the next generation.” The vertical double Swoosh, which sits opposite the club crest and on the shorts and socks, represents the acceleration of the women’s game.

LIVERPOOL

In a nod to the female punk artists who pioneered a new sound where the River Mersey meets the Irish Sea, Nike’s Liverpool third kit fuses iconic club colours with a loud pattern that pays homage to the city’s fearless artists. The white kit has enhanced comfort and fit with pure platinum details and flashes of the club's iconic colours global red and chrome yellow finish the shirt. The jersey is matched with black shorts and white socks.

TOTTENHAM HOTSPUR

Nike’s all-green Tottenham Hotspur third kit features a rebellious DIY aesthetic inspired by the club’s London N17 heritage, with subtle references to the trees the area was named after. The ‘Seven Sisters’ are a ring of seven trees that have stood in South Tottenham for hundreds of years, captivating local residents for generations. Legend has it that the original elms were planted in the 1300s by seven sisters from a local family. The kit also features a shielded retro crest that blends the current Spurs logo with the crest used by the club between 1997 and 1999.

CHELSEA

Nike’s punk-inspired Chelsea third kit celebrates the creativity and attitude born from London’s punk movement. Punks and Chelsea fans would mix in great numbers on the King’s Road. Standing out in a black jersey and shorts trimmed in dayglo yellow and pink, the design features a rebellious tartan pattern. A minimalist Chelsea lion and staff crest joins the double Swoosh, stripping back the usual details for a more modern look.

ATLÉTICO DE MADRID

Celebrating the artists and athletes of the Spanish capital, Nike’s Atlético de Madrid third kit disrupts tradition with bold colours and vibrant patterns. The kit’s design features modern strokes of various shades of blue lighter and darker than the predominant deep navy.

INTER MILAN

Inspired by the city’s creative trendsetters who have gone against the tide with their innovative styles, Nike’s Inter Milan third kit pays homage to the artists and designers who defied the northern Italy establishment with a fearless style. The 'Inner pride’ added inside the collar further celebrates Inter's women's team, along with the year the club was formed, 1908, and the year Inter Women were created, 2018.

CLUB AMÉRICA

Inspired by female Aztec warriors, Nike’s Club América third kit features graphic elements that represent the club’s values and beliefs. A jaguar symbolises power, ferocity and courage; a hummingbird is a messenger of joy; a sunflower shows strength and loyalty; an agave plant represents passion and transformation; and butterflies symbolise rebirth.

CORINTHIANS

Featuring iconic black and white vertical stripes, Nike’s Corinthians third kit represents the club’s fanbase uniting to fight racism. Honouring the club’s history, the players’ names and numbers are displayed in a silver font created by designer and art director Giulia Fagundes. The lettering is inspired by the rich culture of the African diaspora, featuring a texture of Adinkra symbols of Ghanaian origin. Inside the shirt, the words "Tamo Junto e Misturado" are printed in black and white to represent the importance of standing together.

PUMAS

Nike’s Pumas third kit is inspired by the jacaranda tree which blooms every spring with purple flowers. The trees have become a staple throughout Mexico City and are found at various iconic city landmarks, including the grounds of Universidad Nacional Autónoma de México (UNAM) which is home to Pumas Club. It was the first university in the country to admit women.

All kits will be available at Pro:Direct Soccer from Sept 3rd.

About the Author
Harry Lake

Strategy Director

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