Creative Soccer Culture

Worthing FC Partner With wecanfly For Limited Edition Macron Kit

National League South side Worthing FC and their technical sponsors Macron have revealed a special edition kit designed in collaboration with inclusive design platform, wecanfly, with the aim of raising funds for disability and inclusion.

Nothing better than a nice kit design that comes with a worthy cause. And that’s the case here, with Worthing FC, who, in partnership with Macron and inclusive design platform wecanfly, has launched a special-edition purple football kit on the International Day of Persons with Disabilities. This first-of-its-kind collaboration celebrates inclusion, accessibility, and community while supporting charitable efforts to improve facilities at Worthing Football Club to better accommodate people with disabilities – all year round. All proceeds from the kit sales will directly fund these accessibility upgrades, reinforcing the club’s commitment to inclusivity and creating a welcoming environment for all fans and players.

The Worthing FC x wecanfly Special-Edition Kit by Macron is a powerful symbol of disability inclusion and pride. The design process, led by wecanfly, was a deep collaboration with Worthing FC, focusing on capturing the essence of the club and its seaside community. The design sees a purple base colour, symbolising disability and inclusion due to the colour's connection to pride, dignity, respect, and empowerment. It then features a tonal wave pattern graphic, reflecting Worthing’s coastal identity, while fish motifs, inspired by the club badge, are woven into green mesh side panels. The wecanfly slogan “disability is not inability,” is prominently displayed on the lower back.

Giovanni Maruzzi, Chief Sales Officer at Macron said of the kit and campaign: "Worthing FC’s impact and dedication to meaningful causes make them an incredibly important part of the Macron family. We are proud to stand beside Worthing FC in this endeavour, celebrating the unifying spirit of sport and its ability to drive positive change."

The Worthing FC x wecanfly kit can be purchased at wecanfly.studio

Author
Daniel Jones

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