Creative Soccer Culture

Kappa And KOCHÉ Unveil Limited Edition AS Monaco Jersey

Blurring lines for what could well be a final flourish for the partnership, Kappa have revealed a special collaborative jersey with fashion brand KOCHÉ for Ligue 1 side, AS Monaco. The kit will be worn by the players of AS Monaco this Friday, 10 January, in the match against FC Nantes.

Rumours suggest that AS Monaco and Kappa’s successful partnership could be coming to an end when this season concludes, with Mizuno reportedly waiting in the wings to pick up the reigns. Well, if that is the case, it looks like Kappa are set to bow out on a high, with the Italian brand teaming up with fashion brand KOCHÉ to unveil a jersey for Les Rouge et Blanc that seamlessly blends high fashion with performance—a bold collaboration that bridges the worlds of professional sport and haute couture.

Paying homage to the Principality, this limited-edition jersey draws inspiration from Monaco’s iconic identity. 3D diamonds symbolise the rich heritage and relentless pursuit of excellence that define Monaco, while a glitch-diagonal design marries tradition with modernity, reflecting the dynamic synergy between football and fashion.

Adding to its significance, Kappa’s iconic Omini logo—standing for inclusion—aligns harmoniously with KOCHÉ’s vision of a boundary-free fashion world. This shared philosophy makes the jersey a true statement piece, uniting values with design.

Of course, this isn’t the first time that Kappa have partnered with a fashion brand to Monaco’s benefit, coming on the back of the successful collaboration with French fashion label Drôle de Monsieur back in late 2022. On that occasion, the French side got a full capsule collection, but here, it’s looking like it’s just a jersey.

Christelle Kocher, director and founder of KOCHÉ, said: "Creating this special kit for AS Monaco is an honour. This club holds a special place in my heart, especially thanks to my father, who was close to Arsene Wenger when he coached the team. Returning to Monaco to unite sport and fashion in this project is a unique and moving experience.

Thibaut Chatelard, Marketing & Revenue Director of AS Monaco, added: "This jersey combines elements of the Club's identity with the world of fashion, through KOCHÉ's vision of elegance. We are delighted with this collaboration with our equipment manufacturer Kappa, which allows AS Monaco to explore new territories.

The Kappa x KOCHÉ AS Monaco jersey is available at shop.asmonaco.com and kappa.fr

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.