Creative Soccer Culture

PUMA And St Pauli Unveil Special Edition Kit Supporting Anti-Racism

This weekend FC St. Pauli will be wearing a special edition kit in their game against Bayern Munich as a way of showing their support towards anti-racism. St. Pauli aim to highlight the importance of inclusivity and diversity in football and create a safe and welcoming environment for everyone.

FC St Pauli are showing their support for anti-racism with a special edition kit which they will be debuting in their Bundesliga fixtures against FC Bayern Munich on 29 March. The all-brown jersey sends a clear message to the football community – Racism has no place here, neither on or off the pitch.

The club show their commitment to fighting discrimination with a full brown jersey, featuring badges that blend into the brown background. The only flash of colour comes from the sponsor which has been traded to make place for a powerful message – ‘Kein Platz Für rassismus’ meaning ‘No room for Racism’. This jersey’s message extends beyond the pitch, influencing important conversations in communities, schools and workplaces by spotlighting the racism that need to be pushed out of society.

The kit is made with PUMA Drycell technology, allowing players to perform at the highest level with comfortable and dry apparel. The jersey will be available from 28 March, with every purchase supporting KIEZHELDEN for projects focusing on homelessness assistance and anti-racism.

Available now at prodirectsport.com/soccer

Author
Daniella Tyson

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