Creative Soccer Culture

Football Apparel

2,283 Articles


Performance Football Apparel

PUMA Drop AC Milan 23/24 Third Shirt

Arriving as quite the contrast to both the home and away shirts (kind of the point of an alternate strip, but we’ll get to that), PUMA have dropped the AC Milan 23/24 third shirt, which celebrates the culture of inclusivity and passion that’s inherent in the club.

Performance Football Apparel

Salford City Reveal 23/24 Away & Third Shirts From adidas

Bit of kit news from League Two, and Salford City have dropped a clean contrasting away and third shirt set, with the design of the former being inverted for the latter in a nice monochrome switch up.

Performance Football Apparel

Tottenham Hotspur Reveal & Debut 23/24 Nike Away Shirt

Leaving it close to the wire, Tottenham Hotspur revealed their 23/24 Nike away shirt before debuting it in their opening game of the season, away to Brentford.

Performance Football Apparel

adidas Launch Bayern Munich 23/24 Third Shirt

While all the attention was on the Harry Kane transfer, adidas quietly dropped the Bayern Munich 23/24 third shirt, which they then debuted in the DFL Supercup match against RB Leipzig.

Performance Football Apparel

Our Top 10 Home Shirts Of The 23/24 Season

With the majority of European leagues getting underway this weekend, we’ve taken the opportunity to pick out our top 10 home shirts of the campaign.

Performance Football Apparel

Liverpool Reveal Their 23/24 Nike Third Shirt

Alisson Becker, Missy Bo Kearns and Dominik Szoboszlai delivered a surprise reveal of Liverpool’s new 23/24 Nike third kit at a free fan event at the city’s historic Eventim Olympia last night.

Performance Football Apparel

New Balance & Modena FC Reveal 23/24 Home, Away & Third Shirts

Kit news from Serie B, and the club with ties to Stone Island, Modena FC, have revealed their new home, away and third kits for the 23/24 season from New Balance.

Performance Football Apparel

adidas Launch Real Madrid 23/24 Third Shirt

Celebrating the club’s iconic crest as well as memorable performances at night, Adidas launch the Real Madrid 23/24 third shirt, which features a black base, carbon-toned border and yellow accents.

Performance Football Apparel

Why Kappa Have Achieved Premium Status With Their Shirt Designs

In amongst the European giants’ summer releases ahead of the 23/24 season, one brand has stood out for its consistently sublime attention to detail and premium, bespoke releases: all hail Kappa, and their ongoing quest for football shirt perfection.

Performance Football Apparel

Leeds United Reveal 23/24 Third Shirt From adidas

Continuing the peacock theme that has run through the home and away shirts, Leeds United have revealed their third shirt for 23/24 from adidas, and it’s once again been designed in association with Acid FC.

Performance Football Apparel

PUMA Launch Manchester City 23/24 Away Shirt

With an all-over print drawn from an archival weave pattern and colours that honour the city’s creative heritage, PUMA reveal the Manchester City 23/24 away shirt.

Performance Football Apparel

Kappa & Red Star FC Reveal 23/24 Home & Away Shirts

Red Star has always been a club that does things their own way, carving a path where others will inevitably follow, and the club’s kits for 23/24 from Kappa are no different, having been created with the assistance of artificial intelligence.

Performance Football Apparel

adidas Launch Manchester United 23/24 Third Shirt

Ahead of the 23/24 season kick off, Adidas launch the new Manchester United third shirt, which, for the first time in over 50 years, features a simplified version of the club crest that sees the iconic Red Devil standing alone on the left chest.

Performance Football Apparel

adidas Launch Ajax 23/24 Third Shirt

Inspired by the ‘diamonds’ that the club’s scouting and talent development have picked out over the years, Adidas have revealed the Ajax 23/24 third shirt, and yet again, it doesn’t miss.

Performance Football Apparel

adidas Launch Leeds United 23/24 Away Shirt

Once again drawing on the club’s proud history, Adidas have revealed the Leeds United 23/24 away shirt, which features an eye-catching peacock-inspired print on the front.

Performance Football Apparel

Kappa Unveil AS Monaco 23/24 Away Shirt

Sticking with the tried-and-trusted black alternate base look, Kappa unveil the 23/24 AS Monaco away shirt, which features gold accents that nod to the glorious heritage of the club.

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