Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Atletico Madrid Celebrate 120th Anniversary With Special Kit From Nike

On April 26th Atletico Madrid celebrate their 120th anniversary and for the occasion Nike have provided the La Liga side with a special edition kit inspired by the one worn by the first Atlético de Madrid players in the club’s history, and it will be worn against Mallorca on Wednesday, 26 April.

Performance Football Apparel

MLS Unveil 'One Planet' Kits Made Of Recycled Materials

Celebrating Earth Day and continuing their shared goal of making MLS the most sustainable league in sports, Major League Soccer and adidas have unveiled the One Planet Kit, made entirely out of Parley Ocean Plastic – a recycled material created from reimagined plastic waste.

Performance Football Apparel

Inter Miami Unveil One Planet Jersey With Another Stunning Underwater Shoot

Concluding a three-year trilogy of underwater shoots that highlight the characteristics of a plastic-free ecosystem, MLS side Inter Miami once again head into the ocean to launch the club’s adidas One Planet jersey, this time alongside a Great hammerhead shark.

Performance Football Apparel

Umbro Launch Santos 23/24 Home & Away Shirts

Honouring the 60th anniversary of the 1963 season, when Santos conquered Brazil, South America and the world by winning the Torneio Rio–São Paulo, Brazilian Championship, Copa Libertadores and the Intercontinental Cup in the same year, Umbro have released the Santos 23/24 home and away shirts.

Performance Football Apparel

Corinthians Launch 2023 Nike Home & Away Jerseys

Inspired by the Democracia Corinthiana movement of the 1980s, Brazilian side Corinthians have unveiled their new home and away shirts from Nike, which will be in use 2023 season.

Performance Football Apparel

PUMA & Marseille Launch 22/23 Fourth Shirt

PUMA celebrate Marseille’s win of the inaugural Champions League in 1993 with the launch of a special edition fourth jersey. The shirt will debut in Marseille's final home game of the Ligue 1 season against Brest on 27 May.

Performance Football Apparel

Umbro Launch Fluminense 23/24 Away Shirt

Honouring the club’s 1952 Copa Rio victory, Umbro have unveiled the new Fluminense away shirt, which will be in use through the remainder of 2023 and into 2024.

Performance Football Apparel

Hellas Verona Unveil 120th Anniversary Jersey From Macron

On Saturday, 8 April, Hellas Verona will take on Sassuolo at the Marcantonio Bentigodi stadium, and they will do so in a special shirt from Macron, produced to celebrate the club’s 120th anniversary.

Performance Football Apparel

Hummel Reveal Denmark 2023 Women Home & Away Jerseys

As the Danish women’s national team gears up for Friday’s friendly against Sweden, the players will be sporting a brand-new national team jersey, courtesy of technical partner, Hummel. The new home shirt is also accompanied by a new away kit, both of which draw inspiration from pop art, celebrating the Danish women as superheroes.

Performance Football Apparel

Orlando City SC & adidas Unveil 'Sea Cow' Prematch Shirt & Collection

With tongue firmly wedged in cheek, Orlando City SC and adidas unveiled the new special edition ‘Sea Cow’ prematch jersey at the end of last week, which the team wore ahead of their match against Nashville.

Performance Football Apparel

Nike Launch 2023 Federation Kits For Women's Teams

With focus firmly on the women’s game, Nike has unveiled its federation football kits for 2023, set to be in use at this summer’s World Cup in Australia and New Zealand. Backed by Nike’s largest ever investment in women-specific research, Nike designers developed new performance designs for the summer’s biggest sport moment — all tuned to the unique needs of today’s powerful female footballer.


Performance Football Apparel

adidas Launch Colo Colo 2023 Home & Away Shirts

With the 2023 Chilean Primera Division Season well underway and the home shirt already having been released last month, adidas complete the standard set for Colo Colo with the launch of the new away shirt, which was debuted in a friendly against Colón this week.

Performance Football Apparel

The Best Kit Debuts From The Early 2023 International Break

While the International break sometimes feels like an unnecessary distraction from domestic action, what it does offer is a stage on which new shirts can shine, and this window has been no different, with senior teams across the globe able to don their new kit for the first time for competitive games.

Performance Football Apparel

adidas Reveal 2023 Women's World Cup Shirts

Drawing inspiration from the natural world and the landscapes of each individual nation, Adidas have revealed the away shirts for the 2023 World Cup for Argentina, Colombia, Japan, Germany, Spain and Sweden.

Performance Football Apparel

Orlando Pride Unveil 2023 Nike Primary Shirt

Influenced by and paying tribute to one of Florida’s iconic female trailblazers in Mary Ann Carroll, a legendary Black artist, Orlando Pride have unveiled the ‘Highway Woman Kit’, their 2023 Primary strip from Nike.

Performance Football Apparel

Scotland Reveal 150 Year Anniversary Shirt From adidas

Celebrating 150 years of existence, Scotland have released a special anniversary shirt from adidas, and it features a design inspired by the kit worn by the Scotland team in their first ever international match in 1873 against England.

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