Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Kelme Launch Watford 20/21 Home Shirt

They may well be set to be playing their football in the Championship this coming season, but Watford have got a fresh new style to show off in English football’s second tier, thanks to wild design on the 20/21 home shirt from new technical partners Kelme.

Performance Football Apparel

The Best Kits From 50 Years Of PSG

PSG celebrated their 50th anniversary in the most dramatic style last night, securing a place in the semi-final of the Champions League for the first time since 1995 with the latest of late comebacks against Atalanta. And to continue that celebration, we’re taking the opportunity to look back at the best kits from the club’s history.

Performance Football Apparel

Nike Launch Chile 2020 Home & Away Kits

With the curtain coming down on the 19/20 season, it took just a matter of minutes for the international game to make it's way to the scene. Already looking ahead and dropping shapes while they're at it, the Nike have launched Chile's home and away kits as they turn attention towards the 2021 Copa America. 

Performance Football Apparel

New Balance Launch Lille 20/21 Third Shirt

Completing the set for the coming season, New Balance launch the Lille 20/21 third shirt, which draws inspiration from none other than the French national flag itself, the world famous Tricolore.

Performance Football Apparel

Newcastle Unveil 20/21 Away & Third Shirts From PUMA

Completing the Toon’s get-up for the coming campaign, Newcastle unveil their new away and third shirts from PUMA for the 20/21 season, and they see two eye-catchingly colourful designs landing in contrast to the standard black and white of the home shirt.

Performance Football Apparel

adidas Launch Bayern Munich 20/21 Third Shirt

Paying homage to the club’s home, the Allianz Arena, adidas reveal the new Bayern Munich 20/21 third shirt, which features a hand painted red diamond graphic print. The shirt will be worn for the first time in Bayern’s Champions League quarter-final match against Barcelona on August 14.

Performance Football Apparel

PUMA Reveal Crystal Palace 20/21 Home, Away & Third Shirts

With a uniform design spread across the board, Crystal Palace launch their 20/21 home, away and third shirts from PUMA. The kits are launched under the tagline 'These Colours Unite Us All’, referring to the shared design and colour scheme of the three shirts.

Performance Football Apparel

New Balance Launch Athletic Bilbao 20/21 Away Shirt

Drawing inspiration from the elite rise from Academy through to first team, New Balance have unveiled the Athletic Bilbao 20/21 away shirt, which features a grey base joined by reading red accents.

Performance Football Apparel

adidas Launch Juventus 20/21 Away Shirt

Continuing the theme from the home shirt of being inspired by art, adidas launch the Juventus 20/21 away shirt, the design of which features a classic aesthetic with a contemporary refresh.

Performance Football Apparel

Red Star FC Present New 20/21 Home & Away Shirts

Bringing some classic French styling to the table, Red Star FC present their new adidas 2020/21 home and away kits, designed in collaboration with We Are Acid FC. The shirts are designed with a Toile de Jouy print – the famous French fabric pattern style – and feature legendary players and supporters from the club’s history.

Performance Football Apparel

PUMA Launch Valencia 20/21 Home, Away & Third Shirts

Taking care of business in one fell swoop, PUMA launch the Valencia 20/21 home, away and third shirts, with designs that take inspiration from three representatives from the city itself.

Performance Football Apparel

New Balance Launch Lille 20/21 Away Shirt

Releasing as part of New Balance’s ‘We are the new blood’ 20/21 campaign for LOSC Lille, which celebrates the next generation of Club and fan, the brand unveil the club’s new away shirt.

Performance Football Apparel

adidas Launch Sheffield United 20/21 Home Shirt

After what was one of the best returns to the Premier League in recent memory, in which they defied the doubters to not only avoid relegation, but push for a place in Europe, Sheffield United now look to the 20/21 season, unveiling their new home shirt from adidas.

Performance Football Apparel

adidas Unveil Manchester United 20/21 Home Shirt

Putting the club’s identity at it’s heart, both literally and figuratively, adidas launch the Manchester United 20/21 home shirt, with fabric inspired by the Manchester United crest and the club’s name subtly woven into the design.

Performance Football Apparel

Nike Launch Spartak Moscow 20/21 Home & Away Shirts

With a little throwback to just a few years ago, Nike launch the Spartak Moscow 20/21 home and away shirts. Both feature black elements, inspired by the 2016/17 championship season, during which the club used a black kit as their alternate strip.

Performance Football Apparel

PUMA Launch Man City 20/21 Away Shirt

Paying tribute to the city’s historic Castleford and Bridgewater canal, PUMA launch the Manchester City 20/21 away shirt. The design combines black and bronze with a striking all-over pattern.

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