Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Nike Launch England 20/21 Home And Away Kits

Feeding off the growing harmony between an exciting young squad and a passionate fanbase fully mobilised behind the team, Nike have unveiled the new England home and away shirts for the 2020 collection.

Performance Football Apparel

Nike Launch European 2020/21 International Home & Away Kits

Making adjustments and getting business done in this strange new climate, Nike drop their full line-up of 2020/21 European international home and away kits ahead of the next round of international fixtures in one gigantic, fun-filled swoop.

Performance Football Apparel

Umbro Launch West Ham 20/21 Third Shirt

Another historical injection of kit design that is dressed in black and gold, West Ham and Umbro have unveiled the club's Commemorative 125th Anniversary Umbro Third Kit, to be work in the 2020/21 season.

Performance Football Apparel

PUMA Launch Manchester City 20/21 Third Shirt

A paisley pattern that is beautifully synonymous with artists from the Mod and Brit Pop eras of the 90s, Manchester City and PUMA have positively broken ground with the launch of their 20/21 third kit. 

Performance Football Apparel

adidas Launch Leicester 20/21 Away Shirt

One club that has elevated their image year on year is Leicester City. Now embarking on an era that sees European football a reality, their 20/21 away shirt is sleek with a silver shine and with subtle patterns shows how this club dresses well into the detail.

Performance Football Apparel

adidas Launch Juventus 20/21 Third Kit

The Juventus brand is one that is blossoming like no other. A link up with adidas over the last half-decade has seen a relationship form that has re-instated Juventus as true connoisseurs of football cuisine. Now, never afraid to show their colours or explore new territories in doing so, the club and brand have release the third kit for the forthcoming 20/21 season with a modern art-led approach.

Performance Football Apparel

Venezia Launch 2020/21 Nike Home Kit

Few teams offer the backdrop that Venezia can. Sun-kissed, creative and a cultural paradise. Drop in football and a carnival of colours and wash that essence across garms and you're given a deliciously strong kit. Launching their latest link up with Nike, the Venezia offering for 20-21 is another gem, sponsor less and all.

Performance Football Apparel

Nike Launch Liverpool 20/21 Away Shirt

Offering up the second creation of the new partnership, Nike launch the Liverpool 20/21 away shirt, and it’s fair to say that the shackles have been somewhat removed, with a vivid design that adopts the teal of the club crest, along with a graphic print inspired by the Shankly gate.

Performance Football Apparel

Kappa Launch Fiorentina 20/21 Home & Away Shirts

Commencing a new partnership ahead of the coming campaign, Kappa launch the Fiorentina 20/21 home and away shirts. Using a colourway of the club’s classic colours of purple and white, and inverting that for the away strip, Kappa have started life in Florence of with a smooth serving of symmetry.

Performance Football Apparel

PUMA Launch PSV 20/21 Third Shirt

With a design that pays tribute to Eindhoven’s Glow Festival, PUMA launch the PSV 20/21 third shirt, at sundown in “The City of Light”. The shirt features red highlights in the sublimated 3-D cube graphic that runs throughout, and it’s these that feature in homage to the festival.

Performance Football Apparel

adidas Launch Ajax 20/21 Third Shirt

Paying homage to the club’s first European Cup triumph from 50 years ago, adidas have unveiled the Ajax 20/21 third shirt; a black and gold beauty that the Eredivisie side will wear in their away matches in European competitions this season.

Performance Football Apparel

Leeds United Unveil Their 20/21 Home Shirt From adidas

It’s been a long time in coming, but Leeds United finally have a new kit that they’ll be wearing in the Premier League for the 20/21 season, and it comes courtesy of new kit supplier adidas, as the Three Stripes and the Yorkshire team get their partnership underway.

Performance Football Apparel

adidas Launch Arsenal 20/21 Away Shirt

With a wild design that takes inspiration from Highbury’s iconic marble halls, adidas launch the Arsenal 20/21 away shirt. The new away jersey will be worn for the first time on the 22nd of August, when Arsenal Women take on PSG in the quarter-final of the UEFA Women’s Champions League.

Performance Football Apparel

Borussia Dortmund Unveil Two PUMA Cup Kits For 20/21

Not content with the traditional home, away and third shirts, Borussia Dortmund have unveiled two special cup kits from PUMA, to be used in domestic and European cup competitions.

Performance Football Apparel

New Balance Launch Athletic Bilbao 20/21 Home Shirt

With a design that pays tribute to the connection between the club and its fans, New Balance launch the Athletic Bilbao 20/21 home shirt, with a graphic that represents the names of supporters into an abstract graphic.

Performance Football Apparel

The Best 20/21 Prematch Shirts So Far

Over the last few seasons prematch shirts have come into a world of their own, becoming a part of the club’s visual identity alongside the home, away and third shirts. And with many clubs unveiling their options for the 20/21 season, we take a look at the best on offer.

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