Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Balenciaga Unveil AW20 Football Kits at Paris Fashion Week

High-end fashion brand Balenciaga unveiled a series of football kits as part of their AW20 collection at Paris Fashion Week at the weekend. Stepping into the world of football to take a first experimental run-up at producing a kit, the French fashion label have taken their shot to get involved in a thriving fashion-infused football market.

Performance Football Apparel

adidas Launch Bayern Munich 120th Anniversary Shirt

Bayern Munich are celebrating their 120th anniversary by launching a special edition kit with adidas to celebrate a landmark year for the Bavarians. Retro charm meets clinical styling as the club unveil a special edition home shirt which will be worn on pitch in the Bundesliga this season.

Performance Football Apparel

adidas Launch Inter Miami 2020 Home Jersey

With the 2020 MLS season set to get underway in just five days time, Inter Miami – one of the two new additions to the league this year – have revealed their first-ever home jersey for their inaugural campaign. A clean white design for Beckham’s boys that contrasts nicely with the already revealed black and pink away strip.

Performance Football Apparel

Kappa Launch The Aston Villa "Kombat XX" Collection

Kappa continue to dish out the retro vibes for 2020 by delivering another beautifully curated collection for the Premier League's Aston Villa. Shapes of yesteryear are wrapped in that famous claret and blue combination for a slice of throwback football in the most nostalgic of dressings.

Performance Football Apparel

adidas Launch The Flamengo 2020 Home Shirt

Teasing the release in the most unsubtle of fashions, adidas have unveiled the Flamengo home shirt for the 2020 season. The look retains the classic black and red colouring while switching to thicker hoops in a design that continues the Three Stripes’ unique hand-painted approach.

Performance Football Apparel

10 of the Best adidas EQT Football Shirts

The launch of the MLS 2020 kits last week marked the comeback of one of the most iconic adidas shirt templates in the game. While some fans questioned the strategy of giving each MLS club similar designs, for many it was the return of the EQT style with those classic thick three stripes adorning the shoulder of each kit.

Performance Football Apparel

Kappa Launch The Real Betis “Kombat XX" Collection

Kappa continue to create a culture of cool around its core clubs this season, and that concept is carried on to La Liga side Real Betis, for whom the Italian brand unveil a sublime capsule collection that marks the 20th anniversary of its original Kombat shirt.

Performance Football Apparel

MLS & adidas Host 'FORWARD25' Kit Launch Event in NYC

Seeing in Major League Soccer’s historic 25th Season celebration in style, the league and adidas together threw a huge celebrity-packed event in New York ahead of Fashion Week to unveil all 26 EQT kits for the 2020 campaign.

Performance Football Apparel

adidas Reveal Full MLS 2020 Jersey Collection

As part of the celebrations surrounding Major League Soccer’s historic 25th season, the league and adidas together unveiled the complete collection of 2020 jerseys for all teams at a celebrity-packed event in New York called FORWARD25, and you can check all 26 out below.

Performance Football Apparel

LAFC Unveil 2020 Home Kit Lookbook

Having picked up the Western Conference title and Supporters’ Shield last year, LAFC will be looking to go one better in 2020 by bringing home a first-ever MLS Cup. And they’ve now unveiled their new primary look for the campaign, which still combines the iconic club colours of black and gold.

Performance Football Apparel

Nike Launch 2020 Kits For Nigeria, USA & South Korea

Nike are kicking off their 2020 kit game with three stunning collections for three of their most expressive nations. Nigeria, the USA and South Korea have each unveiled their statement home and away designs for this landmark year as the Swoosh combine art and football for another drop of colossal creativity.

Performance Football Apparel

Kappa Launch The Monaco "Kombat XX" Collection

Kappa's beautifully moreish season goes from strength to strength as the brand have unveiled another stunning capsule collection for AS Monaco. Infused with the most delicious of retro vibes, the "Kombat XX" collection marks the 20th anniversary of the original Kombat jersey that the club wore in their 1999/00 league winning campaign.

Performance Football Apparel

Nike Launch Pumas 2020 Third Shirt

A few games in to the Liga MX, and Nike have launched the Pumas UNAM 2020 third shirt, which takes a 50/50 split of blue and gold colouring in a design that pays homage to the classic look of the club's 2001 shirt.

Performance Football Apparel

Kappa Present The 2019/20 Genoa Lookbook

Shot in and around the Stadio Luigi Ferraris, with the sinuous shapes of the Biscione buildings acting as a backdrop, Kappa has produced its next lookbook, this time turning the focus to Italian side Genoa. It frames the 2019/20 home and away shirts in their natural environments as they spill from the stadium to the streets.

Performance Football Apparel

PSG x Jordan Launch Collaborative 19/20 Fourth Shirt

Paris Saint-Germain fire up their hype machine for 2020 as the club's first Jordan collaboration of the new decade arrives in the form of the 2019/20 fourth kit. The Jordan Brand's link up with PSG goes from strength to strength as a fresh clothing and footwear collection is headlined by that stylish new on-pitch jersey.

Performance Football Apparel

Nike Launch San Lorenzo 2020 Home & Away Shirts

Arriving with typical South American flair, Nike launch the new 2020 home and away shirts for Argentine outfit Club Atlético San Lorenzo de Almagro, with the team set to wear the home shirt on Saturday when they face Estudiantes.

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