Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Nike Launch The Tottenham 2019/20 Third Shirt

We may be a month into the new season but when it comes to replica Nike are about to make the 2019/20 campaign a landmark moment. The third shirts for their leading clubs are about to take things to the next level and it's Tottenham Hotspur who get the ball rolling with a design that's beautifully retro.

Performance Football Apparel

MLS Launch Pre-Match Jerseys To Support Childhood Cancer Awareness Month

Major League Soccer are supporting Childhood Cancer Awareness Month for the sixth year running with their annual 'Kick Childhood Cancer' campaign. The league has launched pre-match jerseys for all 24 MLS clubs in a month-long campaign that will also feature a commemorative gold adidas Nativo Questra 2019 Official Match Ball to be used in all games on Saturday 31 August, as well as gold corner flags and goal nets.  

Performance Football Apparel

adidas Launch Lyon 2019/20 Third Shirt

Lyon have completed their 2019/20 replica collection as adidas launch the French club's third shirt for the new campaign. Twisting the club's primary colours for a slick alternative strip, the new design will likely be reserved for Champions League nights as the club release the shirt on the day of the Group Stage Draw.

Performance Football Apparel

PUMA Launch Marseille 120th Anniversary Jersey

PUMA are celebrating Olympique Marseille's 120th anniversary by creating a special edition jersey for the French club. A landmark year for the Ligue 1 powerhouse and a year which they'll mark when they wear the kits for one game only this season, further adding to the exclusivity of the design.

Performance Football Apparel

New Balance Launch Limited Edition Liverpool 19/20 Blackout Jersey

New Balance have unveiled their annual Liverpool FC blackout jersey as the tradition rolls into the 2019/20 season. The limited edition shirt won't be worn on pitch by the players but it offers the smartest of alternatives as the brand focus strongly on the club's streetwear presence. 

Performance Football Apparel

PUMA Launch Under The Radar FC Jersey

PUMA have linked up with YouTube star Manny's 'Under The Radar FC' to provide them with a fresh and bespoke home kit for their upcoming season. The London based team will don the tasty looking strip throughout their 2019/20 campaign, while PUMA have dropped a limited numbers for retail.

Performance Football Apparel

Umbro Launch Everton 2019/20 Third Shirt

Everton complete their replica collection for the 2019/20 season as Umbro unveil the club's new 3rd shirt in a sleek dark navy design. Umbro have been widely commended for their exquisite 19/20 designs and the Everton 3rd shirt is typically understated and stylish.

Performance Football Apparel

Umbro & Burnley Launch 19/20 Third Kit Alongside 'Evergreen' Project

Making moves that will have an effect way beyond the football pitch, Umbro have launched the Burnley 19/20 third shirt, with the club announcing that it is part of the ‘Evergreen’ project, a ground-breaking initiative which aims to help counter the global problem of deforestation.

Performance Football Apparel

New Balance Present Liverpool FC 2019/20 Lookbook

They may well be champions of Europe, but Liverpool F.C. is still very much a club that’s about the city and the people within it. As part of the running theme for their kit designs this season, New Balance have focused on this fact, and it’s been beautifully captured in their latest lookbook.

Performance Football Apparel

adidas Launch Manchester United 2019/20 Third Shirt

Manchester United complete their 2019/20 replica collection as adidas unveil the club's new third shirt. It's a design that is steeped in history, with the inspiration dating back 110 years to United's first ever FA Cup win. A bespoke design with club DNA throughout, should go down well. 

Performance Football Apparel

New Balance Unveil Special Sagan Tosu Jerseys For Torres's Final Match

Fernando Torres will hang up his boots later this month, and to help the undoubted celebrations that will surround the match against Vissel Kobe, New Balance have unveiled a special pre-match jersey that has been inspired by Torres’ favourite Atletico Madrid shirt from the late 80s and early 90s.

Performance Football Apparel

New Balance Present Lille 2019/20 Lookbook

New Balance continue to showcase their 2019/20 replica work for some of their leading European clubs. The brand are celebrating the DNA of each club by creating unique and individual kits that speak of the very story at the heart of the cities that they represent. Next up we're in northern France for a nosey around Lille.

Performance Football Apparel

Kappa Launch Angers SCO Centenary Collectors Shirt

As seen in the preseason match against Arsenal, Kappa are helping French Ligue 1 side Angers SCO celebrate their centenary season in style with a stripped back version of their home shirt that draws massive influence from the simplicity of kits from the past.

Performance Football Apparel

Our Top 15 2019/20 Pre-Match Jerseys

The 2019/20 season has already provided a fresh wave of design when it comes to football shirts, but what has also been noticeable is the increase in a more stylised line of pre-match jerseys. It's a new trend that's allowing brands that extra bit of creativity and freedom, which in turn has led to some stunning designs. Here we pick out 15 of our favourites.

Performance Football Apparel

Umbro Unveil Schalke 2019/20 Third Shirt

Using the freedom of design that exists in the realm of third shirts, Umbro release the Schalke 2019/20 third shirt, and it’s arguably the best of the three for the Bundesliga side, with a design that pays tribute to the fans of the club.

Performance Football Apparel

Kappa Unveil The Monaco 2019/20 Third Shirt

Whether you know it or not, Kappa has been killing it with its shirt releases for the 2019/20 season, and nowhere is that more apparent than with its Monaco shirts. And that trend continues with the recently released Monaco third shirt, which sees the same simple sublimated two tone diamond motif that was used on the home and away shirts once again spread across the body, this time in colours that are reminiscent of the Mediterranean.

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