Creative Soccer Culture

Football Apparel

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Performance Football Apparel

AIK Debut 2024 Home Shirt From Nike

Drawing strength and inspiration from the old city wall of Stockholm, AIK have revealed and debuted their new home shirt for 2024 from Nike.

Performance Football Apparel

Soccer Aid & adidas Announce New Partnership With 2024 World XI Shirt

Tickets for the 2024 Soccer Aid match went on sale this morning, and to coincide with that the new World XI jersey was revealed, marking the first time that adidas have produced kit for the event.

Performance Football Apparel

Nike Reveal Full 2024 National Federation Kit Sets

Taking care of business in one hit, Nike has unveiled new 2024 home and away kits for its national federations. Each design pushed each federation colour palette in a unique direction while maintaining the country’s aesthetic identity. 

Performance Football Apparel

Forward Madison Reveal 2024 Away Kit From Hummel

Inspired by the five lakes of Madison, represented by the vertical stripes, Forward Madison FC have revealed their away shirt for 2024 from Hummel. For the fifth consecutive season, the away kit was designed with the help of the club’s independent supporters group, The Flock. 

Performance Football Apparel

IFK Göteborg Partners With Local Businesses For Jersey Launch

In a unique move, Swedish club IFK Göteborg’s new home jersey, designed by Craft Sportswear, has launched exclusively through supporter-owned establishments throughout Gothenburg for an exclusive period ahead of the 2024 Allsvenskan season.

Performance Football Apparel

adidas Unveil Home & Away Shirts For 2024 Copa America

Getting set for a summer of action, adidas reveal the new home and away kits for Argentina, Chile, Colombia, Mexico, and Peru – some of its federations that are set to play in the 2024 Copa America.

Performance Football Apparel

adidas Reveal Home & Away Kits For UEFA Euro 2024

With Euro 2024 not all that far off, adidas has revealed brand new home and away kits for Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales. Each jersey reimagines traditional elements from the respective nation, blending it with their modern cultural identities.

Performance Football Apparel

FC Bayern Frauen Reveal Their First-Ever Bespoke Jersey From adidas

For the first time in the team's 54 years of history, FC Bayern Frauen have revealed their own jersey. Designed exclusively for the side by Lena Gercke and produced by adidas, it will be worn in the match against Leipzig on 16 March.

Performance Football Apparel

Umbro & Vladimir Cauchemar Collaborate On Special Edition Stade Reims Jersey

Taking some unique steps, Umbro have collaborated with musician Vladimir Cauchemar for a special limited edition fourth kit for Stade Reims, which will be worn this Saturday in the match against LOSC.

Performance Football Apparel

Inter Milan Shirts To Feature Ninja Turtles Sponsor

Following on from their Transformer-emblazoned shirts from the end of last year, as part of their sponsorship deal with Paramount, Inter Milan have revealed their 23/24 kits with the faces of the Teenage Mutant Ninja Turtles, which will be worn against Genoa on Monday night.

Performance Football Apparel

NWSL & Nike Reveal 2024 Kits For All Clubs

For the first time ever, all 14 teams in the National Women’s Soccer League (NWSL) have received new, reimagined primary and secondary kits from Nike, featuring designs that convey each club’s rich identity.

Performance Football Apparel

San Diego Wave Unveils New 2024 Del Sol & Poderosa Jerseys

San Diego Wave FC and Nike have unveiled the first-ever custom jersey in club history, the 'Del Sol' primary jersey, along with a new secondary jersey, 'Poderosa', ahead of the 2024 season.

Performance Football Apparel

Orlando Pride Unveil 2024 Nike Home & Away Kits

With the start of the 2024 National Women’s Soccer League right around the corner, Orlando Pride and Nike have unveiled the club’s new home and away kits, dubbed ‘The Phoenix Kit’ and ‘The Citrus Kit’ respectively.

Performance Football Apparel

USL Side Oakland Roots Reveal 2024 Home & Away Kits From Charly

Celebrating Oakland and the 100th anniversary of the Oakland Tribune Tower, USL side Oakland Roots have revealed their 2024 home and away kits from Charly.

Performance Football Apparel

Atletico Madrid Reveal Limited Edition 23/24 Nike Fourth Shirt

Reflecting the spirit of Madrid nights, Atletico Madrid have revealed their new, limited edition 23/24 season fourth shirt from Nike. The shirt is set to get its debut this weekend, when Atletico travel to Almería.

Performance Football Apparel

Women's Grassroots Side Whippets FC Reveal Bespoke Kit From Umbro

Calling on the creativity within the club, women’s grassroots outfit Whippets FC have revealed their new home kit for 2024 from Umbro, which was designed by London-based designer and Whippets team member, Sophie Hird.

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