Creative Soccer Culture

Football Apparel

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Performance Football Apparel

adidas Launch Ajax 19/20 Home Shirt

Putting the crushing Champions League semi-final defeat behind them, adidas launch the Ajax 2019/20 home shirt, which comes under the tagline ‘It’s not the end, only the beginning. The future is here’.

Performance Football Apparel

Torquay United Launch Stunning Special Edition Anniversary Shirt

Turning on the style to celebrate the double header of the National League South title and the club’s 120th year, Torquay United have launched a special edition anniversary shirt, which features a stunning design in honour of the Gulls’ unique heritage.

Performance Football Apparel

PUMA Launch Borussia Dortmund 2019/20 Home Shirt

With the Bundesliga title likely to evade them this year, Borussia Dortmund turn one eye to next season, with the launch of their 2019/20 home shirt from PUMA. The new shirt design combines traditional and modern elements to mark the German football club's 110-year anniversary.

Performance Football Apparel

adidas Launch Leicester 2019/20 Home Shirt

Bringing the whole community together, including first team players, Leicester City Women, Club legends, girls in the Regional Talent Club and boys in the Premier League Kicks programme, adidas launch the Leicester City 2019/20 home shirt.

Performance Football Apparel

Umbro Launch Bournemouth 2019/20 Home Shirt

Adding some fine details to a familiar design, Umbro has launched the Bournemouth 2019/20 home shirt, which the Cherries will wear in their final home fixture of the season against Tottenham.

Performance Football Apparel

New Balance Launch Celtic 2019/20 Home Shirt

Already looking ahead to next season, New Balance have launched the new 2019/20 Celtic home shirt. It comes under the new campaign title of ‘On To Victory’, which is inspired by the famous Celtic song, ‘Celtic, Celtic, that’s the team for me’.

Performance Football Apparel

Nike Launch Chelsea 2019/20 Home Shirt

Nike take a new direction for Chelsea’s 2019/20 home shirt, creating a look that is entirely unique to the Blues. Created as a homage to Stamford Bridge, Chelsea's home ground for over a century, the shirt features an all-over sublimated graphic with imagery of the famous stadium.

Performance Football Apparel

Parma And Sampdoria Swap Shirt Designs For Upcoming Fixture

Friendship in football is a funny thing that we can’t quite wrap our heads around on these shores. But over on the continent clubs often share close bonds, and one example of this comes from Parma and Sampdoria, who are set to show their affinity for one another by swapping shirt designs in their upcoming Serie A fixture.

Performance Football Apparel

Umbro Launch Santos 2019/20 Home Shirt

Celebrating anniversaries of past triumphs has been a trend with a lot of new shirt releases recently, and Umbro have helped Santos join the party with their new 2019/20 home shirt, which pays homage to the club’s treble success from 55 years ago.

Performance Football Apparel

Corinthians Launch Nike 2019/20 Home Shirt Inspired By El Fenomeno

In celebration of El Fenomeno, Nike and Corinthians have launched the club’s 2019/20 home shirt, which honours the legacy of Ronaldo and the successful spell he had at the Brazilian club. And the homage doesn’t just stop at the shirt, with a new multi-sport court, named Arena Ronaldo, opening in the northern sector of the Corinthians Arena.

Performance Football Apparel

Nike Launch Club Alianza Lima 2019 Lookbook

In keeping with the latest trend that’s being adopted by clubs across the globe, Nike have taken Peruvian side Club Alianza Lima’s latest look and translated it for the street, capturing the collection in an editorial lookbook that’s filled with street-level vibes.

Performance Football Apparel

adidas Launch Sao Paulo FC 19/20 Away Shirt

Brazilian Serie A1 side Sao Paulo FC have unveiled their new 2019/20 away jersey from adidas, which they went on to wear in the second leg of the Campeonato Paulista final against Corinthians this weekend.

Performance Football Apparel

New Balance Launch Liverpool 19/20 Home Shirt

Once again drawing influence from the club’s illustrious past as they build for a bright future, New Balance launch the Liverpool 2019/20 home kit. Bringing back an iconic look from the early 80s, the shirt features a strong influence from legendary manager Bob Paisley.

Performance Football Apparel

Orlando Pride Launch 'Eola Reflection' 2019 Nike Primary Jersey

Lake Eola inspired the Orlando Pride crest and now it’s being used once again, becoming the inspiration for the 2019 “Eola Reflection” primary jersey from Nike, which features a ripple effect design lifted straight from the surface of the famous body of water.

Performance Football Apparel

Chicago Red Stars Launch 2019 Nike Kit

The start of a new National Women’s Soccer League season brings with it a level of excitement that’s ramped up all the more because this is a Women’s World Cup year. And Chicago Red Stars will be dressed and ready for the occasion, as they launch their superb 2019 primary kit from Nike.

Performance Football Apparel

Nike Launch Atlético Nacional 2019 Lookbook

After revealing both home and away shirts ahead of the current 2019 Primera A season Nike have launched a stylised lookbook for Colombian top flight side Club Atlético Nacional, both shot and influenced by the streets of Medellín.

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