Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Hummel Launch Limited Edition Aarhus Capital of Culture Shirt

Hummel have rolled out the limited edition treatment for their home town club, Aarhus. To celebrate the city's status as European Capital of Culture 2017, Hummel have created a bespoke shirt for AGF to wear against Brondby on Sunday.

Performance Football Apparel

Every Home Shirt From the Debut 92/93 Premier League Season

On the week that the 2019/20 Premier League season kicks off we're taking a look back at every home kit from the inaugural Premier League season of 1992/93. A time when oversized shirts, oversized patterns and bespoke beauty reigned supreme.

Performance Football Apparel

Melbourne City 2017/18 Nike Kit Launch Event

The Australians know how put on a show, and an A-League kit launch is the ideal excuse to have a beer and a bit of party. Rather than throw out a couple of generic kit shots on Twitter, Melbourne City and Nike went hard for the reveal of their new replica collection.

Performance Football Apparel

Arsenal 2017/18 PUMA Away Shirt

Arsenal complete their look for the upcoming 2017/18 season by unveiling their new PUMA away kit. Hues of blue will be worn for the Gunners' travels this season and they'll ironically wear the kit for the first time at home when they take on Benfica in the Emirates Cup on July 29.

Performance Football Apparel

Bournemouth 2017/18 Away by Umbro

With a neon glow and etched detail, Umbro and Bournemouth have released the 17/18 away kit for the South Coast side.

Performance Football Apparel

Manchester City Launch 2017/18 Nike Away Shirt in LA

Manchester City have revealed their 2017/18 Nike away kit ahead of wearing the new design for the first time in Los Angeles. City will strip up in maroon moves when they take on Real Madrid in the International Champions Cup on July 26.

Performance Football Apparel

adidas Launch 'Creator Studio' 2017/18 Third Kits

Using fans of each club to help design their shirts through their 'Creator Studio' initiative, adidas have launched the 17/18 third kits for FC Bayern Munich, Real Madrid CF, Manchester United, Juventus and AC Milan.

Performance Football Apparel

adidas Creator Studio Winner Presents Real Madrid Third Jersey

Winner of the adidas Creator Studio project for Real Madrid, lifelong fan Jesus Serrano was flown out to Los Angeles to present his winning design to Zinedine Zidane and members of the Real Madrid team at their UCLA campus training base. We caught up with Jesus to talk about his winning design.

Performance Football Apparel

Arsenal Launch 2017/18 PUMA Third Shirt in Sydney

Arsenal go dark down under by unveiling their PUMA 2017/18 third kit during their pre-season tour of Australia in Sydney. Petr Cech, Olivier Giroud, Laurent Koscielny, Nacho Monreal, Mesut Ozil and new signing Alexandre Lacazette all filled the Sydney Harbour backdrop for a sunset launch of picturesque style.

Performance Football Apparel

Chrystie NYC Launch Football Shirts

New York streetwear store Chrystie have presented their own football shirts that cruise their way to the very best in the scene with a lethal combination of black and purple accompanied by red and white stripes.

Performance Football Apparel

Nike Change Netherlands Women's Team Crest For EURO 2017

With the Dutch Women's National Team ready to embrace Euro 2017, Nike have worked with creative agency Wieden+Kennedy to change the Royal Crest to a more fitting representation for the 'Orange Lionesses'.

Performance Football Apparel

adidas MLS 2017 All-Star Jersey

With the 2017 MLS All-Star Game fast approaching, adidas have unveiled what the players facing Real Madrid will be wearing on August 2 at Soldier Field in Chicago, and it's a blast of beautiful nostalgia of ’90’s.

Performance Football Apparel

Bayern Munich 2017/18 adidas Away Shirt

Bringing retro back round again but with modern, free flowing form, the FC Bayern Munich 17/18 away shirt by adidas sees a colour combination go to work with serious flavour. One for the contemporary purist with a subtle nod to historic patterns, there's a lifestyle approach played out in a performance world.

Performance Football Apparel

AC Milan 2017/18 adidas Away Shirt

All style, all day. When you blend the adidas stripes with the AC Milan charm, the end product is always going to turn fashion savvy faces. In launching the 17/18 AC Milan away kit, adidas have landed down on the kit release runway with another gem.

Performance Football Apparel

Chelsea 2017/18 Nike Home & Away Shirts

Chelsea Football Club will wear Nike for the first time in their 112-year history as the club reveal their 2017/18 home & away shirts on the back of their multi-year partnership with the Swoosh.

Performance Football Apparel

Benfica 2017/18 adidas Home Shirt

Buttoned up rebellion. Benfica unveil their 2017/18 adidas home shirt soaked in '60s style and cultural charm. A tribute to the king of the club – Eusebio.

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