Switching up the standard to offer a new avenue in the game, adidas launch Gamemode: a revolutionary new approach to football footwear, which celebrates a more human side of football, giving you the ultimate choice to express yourself on the pitch.
The battle to compete through innovation has dominated the football footwear market for the last couple of decades. Performance has ruled above all else, and at times this has sucked the fun out of the game. As a leading brand in the market, adidas accept their role within this approach, but now they’re looking to change things up a bit. To do that they’re introducing Gamemode. Gamemode is a new boot that’s all about the individual, designed to offer a more democratic and extensive range of styles and performance types to cater for all tastes and abilities, celebrating the human side of football. And first up in the new revolution are two options in Lovemode, and Sustainmode.
The Gamemode boot will drop with a range of designs or ‘modes’, but at their core is the same drive towards sustainability. In an effort to end their use of virgin materials and reduce their impact on the environment, adidas have built the Gamemode boot with recycled materials. It features a PRIMEGREEN upper that uses a minimum of 65% recycled content. That one-piece coated textile upper uses a laced sock construction for a snug fit, while a wider last has been used for comfort. An external heel clip provides a locked in fit, while a space on the heel has been left specifically for personalisation.
Aside from the technical aspects of the boot though, and Gamemode launches in two different 'modes': 'Sustainmode' and 'Lovemode'. Sustainmode, as you may have guessed from the name, places all emphasis on the sustainable aspect of the Gamemode boot. It drops in two colourways, both strongly linked to the green of the PRIMEGREEN upper. The first features an all-over graphic on the green base that reads 'End Plastic Waste', with white accents popping throughout, while the second option inverts that colour scheme, with a white base joined by green accents in the Three Stripes and through the soleplate.
Then the second story, Lovemode, is a direct celebration of diversity and inclusivity, a clear sign of the brand’s commitment to the LGBTQIA+ community. It features a white base with a vibrantly colourful graphic overlay. Unapologetically bold, in your face and proud about it.
Gamemode will be available in reinforced firm ground soleplate that's also suitable for artificial grass and an indoor option. So there you have it; a new option to sit alongside the regular quartet of Predator, COPA, X and Nemeziz. And coming in at under £100, it's an option that is less about out and out performance – although it's more than capable of holding its own – and more about letting you do you, in whatever way suits your character.
You can preorder the adidas Gamemode now at prodirectsoccer.com
