Creative Soccer Culture

TRU Launch The Tenaci – The Brand's First-Ever Boot

Most of us have heard of TRUSOX, right? Those grippy inventions that help to stop your foot from slipping inside your boot. Well now the brand is branching out, launching its first-ever boot, the TRU Tenaci.

TRUSOX rose to prominence by using patented non slip performance pads on the inside and the outside of socks to maximise the grip you get in your footwear. The brand found a niche in the market and duly capitalised, creating what is now a staple in a lot of players’ game day armoury, from pros to grassroots. Now the brand is taking what it knows about socks and expanding out, applying it to its first ever pair of football boots.

In the brand’s words, the TRU Tenaci (latin for grip – clever rascals) offers the ‘complete system to maximise performance’. The secret to the Tenaci is the unique patented insole technology, which works by applying nano-fibre materials to the Insole. The patented interlocking system inside the Tenaci creates a seamless interconnection of material layers which locks the floor in place without any internal movement in the footwear. When worn with TRUSOX, the brand have created a unique system which removes any slippage from the bare foot to the ground, creating unrivalled stability without compromising comfort or weight.

The thinking is that by removing slippage at any point in the chain of materials from foot to ground, no energy is lost so you can perform at your maximum ability.

So that’s all well and good for the internal side of things, but a boot is a lot more than a clever inner construction. So what’s the deal with the rest? Well, for the upper, TRU designed a four-layer knitted upper, which focuses on fit, feel and form. No break-in period and maximum instant comfort that fits to your foot immediately, and all with a special coating to protect the lining from the elements.

This then sits on a soleplate that is created from cutting edge materials, making it incredibly light yet strong. The result is one of the world's lightest and most secure football boots on the market, weighing less than 188 grams (6.6 ounces). Add to that the fact that it comes with a pair of TRUSOX, a shoehorn and a bag to complete the fully locked-in system and you’ve got our attention.

Pick up the Tru Tenaci at prodirectsoccer.com

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.