PUMA Celebrate The Women's Game With The Launch Of The Brilliance Pack

Gearing up for a big year ahead for the women’s game, PUMA launch the Brilliance Pack, featuring women specific fits for the Future, Ultra and KING in fresh new colourways.

In a year that’s set to see the next World Cup, PUMA is celebrating the brilliance of the women’s game whilst looking ahead to the next generation of young female players. As part of this celebration, the brand has launched the Brilliance Pack, which features women specific fits for the Future Ultimate, Ultra Ultimate and King Ultimate in fresh new colourways. The Brilliance Pack also provides female players with the right fit and technology to support their on pitch needs to perform at their best.

“PUMA first introduced a women’s specific fit over two years ago and we have continued to refine and roll out this offering across all of our silos,” said Stephanie Vieira, Product Line Manager Teamsport Footwear, PUMA. “We feel it is important to support our female athletes with the best equipment with a fit that is tailored to the anatomical shape of a women’s foot.”

But while this pack is centred around the celebration of the women's game, it is also available in men's fits too, with Antoinne Griezmann and James Maddison both rumoured to be wearing them in upcoming fixtures.

The Future women’s combines the latest Future technology with measurements engineered specifically for a women’s foot – such as volume and instep height, resulting in a more comfortable fit than the men’s version. It will be worn by Julia Grosso.

The Future features an adaptive FUZIONFIT360 upper that combines a dual mesh, stretchy knit with the eye catching, PUMA exclusive PWRTAPE to lock down the foot for the ultimate fit. The FUTURE also integrates a dual-density Dynamic Motion System outsole to enhance stability, agility and traction.

The Ultra women’s was the first PUMA silo to offer the women’s specific fit and has continued to evolve by putting women first, specifically curated to match the anatomical shape of a woman's foot combined with state-of-the-art Ultra technology. Designed with minimal weight in mind for maximum speed and a high-performance, the ultra-lightweight ULTRAWEAVE upper offers out and out speed. You can expect to see the likes of Fridolina Rolfö in these.

With the return to the pitch of the King of football boots, PUMA has introduced a women specific King. Built to be the King of Control, the non-animal-based K-Better upper material takes the signature King touch, comfort and durability to the next-level, whilst maximum manoeuvrability is achieved through a lightweight outsole with external heel counter, integrated stability spine and conical studs - to be worn by midfield maestro Ingrid Engen.

“Women’s football has always been a priority for PUMA and the Brilliance Pack continues this commitment,” said Dominique Gathier, Senior Head of Product Line Management Teamsport Footwear, PUMA. “It is important for us to support the women's game and hosting global activations with our PUMA talent is a great way to help support girls that want to play football.”