Creative Soccer Culture

PUMA Present The Energy Pack

Bursting with vibrancy in colourways that are sure to catch attention as the 23/24 season gets underway, PUMA present the ‘Energy Pack’, bringing the Ultra Ultimate, King Ultimate and Future Ultimate together in a band of brightness.

One thing for sure as the 23/24 season gets underway across Europe: there’s going to be no trouble picking out PUMA players, and that’s thanks to the ‘Energy Pack’, a vibrant set of colour ways covering the Ultra Ultimate, King Ultimate and Future Ultimate. PUMA players will switch into the new looks ahead of the return to action, with the likes of Jack Grealish, James Maddison, Memphis Depay and Xavi Simons all making the switch to the pack that will take over from the WWC ‘Breakthrough Pack’.

Starting with the Ultra Ultimate, and it arrives in a “Luminous Pink/Ultra Blue/Yellow Alert” paint job. Pink is teh base colour, but places equally with blue, while the yellow flashes through that upper graphic.

The 'Breakthrough Pack' was the first appearance of the upgraded edition, meaning this is only the second look. The upgrades on this silo sees the introduction of PWRTAPE technology, a staple on the Future Ultimate. Only difference here is that it’s positioned on the inside of the boot, providing more structure and stability. There’s also a new soleplate in position on the underside, providing further lightweight speed and traction that the Ultra is renowned for.

The King Ultimate’s official colourway is “Ultra Blue/Luminous Pink/Luminous Blue”, and as with the billing, it sees blue as the main colour, with pink and yellow merely flashing through as accent colours.

Finally, the Future Ultimate sees yellow as the main base colour in what is the busiest aesthetic design of the bunch. The blue and pink plays out from the soleplate, reaching up in a mix of geometric shapes.

Shop the PUMA Energy Pack at prodirectsport.com/soccer

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.