Taking a colourful approach to branding and colour blocking, PUMA drop the ‘Volume Up’ pack, with bold and eye-catching new takes on the latest Future, Ultra and King boots.
Last week, PUMA launched the ‘Brilliance Pack’, once again celebrating the women’s game, and they quickly follow that up with the ‘Volume Up’ pack, getting loud ahead of the 24/25 season kick off by turning up the graphic treatment on the Future 7, Ultra 5, and King. With each silo, the vibrant pop-art-esque branding and colour blocking celebrates creativity, freedom, and self-expression on the pitch.
Starting off with the Future, and it arrives in what is an official colourway of “Puma White/Luminous Blue/Poison Pink/Fizzy Melon/Bluemazing”, but as if that even covers the half of it. It’s a visual feast, with the white base acting as a canvas upon which the blues and pinks and oranges play out. But it’s the soleplate that shouts loudest, with a busy graphic design of predominantly blues and pinks.
The Ultra 5 is the new boot on the block for PUMA, having recently been updated. Although you won’t find the special ‘Carbon’ edition here, you still get the SPEEDSYSTEM outsole design combined with the revolutionary FastTrax stud system. It’s presented in a “Puma White/Luminous Blue/Poison Pink/Fizzy Melon” colourway which, like the Future, sees a white base with the colours and graphics splashed across it. Unlike the Future though, pink is the more prominent colour here.
Finally, the King comes in with a contrasting look to the other two, with a “Luminous Blue/Poison Pink/Blazing Blue” look that sees a blue base with the pink and orange accents popping across the upper. It’s an all-round more toned down affair than the other two, with the main graphics restricted to the Formstripe branding that rides down the lateral side.
Shop the PUMA Volume Up Pack at prodirectsport.com/soccer
