Creative Soccer Culture

adidas Launch The 'Pure Victory' Pack

Adidas get out of the blocks for 2025 with the ‘Pure Victory’ pack, refreshing the ranks to coat the Predator, F50 and COPA Pure III in a combination of red, white and blacks.

As an early Christmas present we got the next generation of the Predator back at the beginning of December, presented in that iconic Champagne look. It arrived around the same time that we also got our first look at the new COPA Pure III, which was teased as the ‘Luxe Control’ edition. Now those two fall in line with the F50 to form the ‘Pure Victory’ pack, the first release of the year for adidas.

The pack sees a combination of red, white and black spread across the three boots (with some added solar yellow accents on the F50 because, well, it just has to be different, doesn’t it). Attention will inevitably be on the new Predator, with it being the first in-line release for the new year. And you have to say that it’s another strong start, arriving in a “Lucid Red/White/Black” colourway.

The look amplifies the vibrant red historically tied to the classic fold-over tongue; The striking hue now dominating the upper, presenting a modern yet nostalgic take on the boot’s unmistakable DNA.

The design delves further into Predator’s storied past with a clear nod to the legendary Predator Accelerator from 1998. Wavy black lines elegantly weave through the Three Stripes, now prominently positioned on both the medial and lateral sides, creating a dynamic visual that pays homage to its iconic predecessor.

Rounding out the look, the boot introduces fresh ‘Predator’ branding, stylishly etched onto the heel and tongue—an emblem of its legacy reimagined for today.

Sam Handy, GM Football at adidas said: “The Predator franchise has always been based on pushing the boundaries of boot design – starting with a product that fundamentally altered the landscape of the game. Last year we revisited the archive to reconnect the tongue with a new generation of player. For Predator 25 we focus on adding more character via an adapted visual story that hints at - and reskins - beloved aspects of earlier icons. Under the hood, we have tweaked and upgraded the existing performance technologies, to create something really special for 2025.”

The Predator is then joined by the COPA Pure III and the F50, both taking on supporting roles in the 'Pure Victory' Pack. The COPA, which, as mentioned, is also enjoying its first pack run out, comes in a clean "White/Lucid Red/Black" colourway, with the white base amplifying the comfort and control qualities that the boot offers.

To that end, the F50 sees that introduction of a hit of solar yellow, into the colourway (officially "White/Black/Solar Yellow"), nodding to its status as the speed silo in the Three Stripes setup.

As always, all three silos are available in a variety of fit options, including laced and laceless, while the F50 is teh only one to offer a women's-specific fit.

Shop the adidas Pure Victory Pack at prodirectsport.com/soccer

Author
Daniel Jones

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