French sports brand Patrick and Paris-based football community Le Ballon have linked up for a football meets fashion event in Tokyo in November, and ahead of the tournament they've been showcasing the kits that will be worn in action as part of the "Reborn Project" which sees each competing team design their bespoke jerseys.
The idea of the Patrick Reborn Project is to look back at the origin of the brand to build the next stage, and while Patrick was a leading player in the football market in the 70s and 80s, its now reimagined itself as more of a heritage label in more niche football-meets-fashion circles – a direction which other throwback sports brands have taken in the last few years.
Working together with Le ballon, Patrick will host the tournament in Tokyo in celebration of the brand while embracing the rapid rise of footballing culture and footballing fashion that's making waves in Japan. Each competing team has added their logo and design to their respective kits to create a stunning set of fashion influenced jerseys ahead of the event kick off on November 10. This is the third tournament to be hosted by Le Ballon and Patrick and those who attend the upcoming event will have the chance to pick up some collaborative product and design their own shirts, as well as taking in the action on the pitch.
Find out more about the Patrick Reborn Project here. Details of the tournament can be found at leballon.patrick.jp
