Creative Soccer Culture

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Performance Football Apparel

Real Madrid Unveil 24/25 Home Shirt From adidas

Fresh off of sealing La Decimoquinta and announcing the signing of Kylian Mbappe, Real Madrid have revealed their new home shirt from adidas for the 24/25 season.

Performance Football Apparel

Nike Launch Tottenham Hotspur 24/25 Home Shirt

With emphasis on the sleeves, Nike have unveiled the new Tottenham Hotspur home shirt for the 24/25 season, which brings the navy accents common in Spurs kits into far more prominence.

Performance Football Boots

adidas Launch The 'Advancement Pack'

Ready for this summer and beyond, adidas drop the ‘Advancement Pack’, which sees the all-new F50 lining up alongside the Predator 24 and Copa Pure 2 for the first time.

Performance Football Apparel

adidas Reveal Ajax 24/25 Away Shirt

Always high on the jersey drop priority list, adidas have revealed the new Ajax away shirt for the 24/25 season. And, as you’d imagine, it’s a typically bold affair, with the creative nature of Amsterdam acting as the inspiration for the new kit.

Performance Football Apparel

Macron Reveal 24/25 Home & Away Kits For Cadiz CF

Rolling the clock back to take inspiration from the club’s shirt designs of the early 90s, Macron have revealed the Cadiz CF home and away shirts for the 24/25 season.

Performance Football Apparel

New Balance Reveal LOSC 24/25 Home Shirt

Seeing in the club’s 80th anniversary, New Balance have revealed the new home shirt for Ligue 1 side, LOSC Lille, and it comes presented in the side’s traditional colours, but with an updated version of the Lille scapular chevron.

Performance Football Apparel

PUMA & AC Milan Launch The Club's New Home Shirt For 24/25

Nodding to the 125 year history of the club, PUMA and AC Milan have revealed their new home shirt for the 24/25 season, which features a traditional take on the classic red and black stripes.

Performance Football Boots

Nike Reveal The 'Mad Brilliance' Pack Ahead Of This Summer's International Tournaments

Preparation for this summer’s international tournaments is well underway, and with nations announcing their squads, Nike has unveiled its roster of Air Zoom Mercurial, Phantom and Tiempo all suited up in uniform colourways for what is the ‘Mad Brilliance’ pack.

Performance Football Boots

adidas Officially Reintroduces The Iconic F50 Franchise

It’s been close to a decade since we last saw the famous F50 franchise on a football pitch, but now its back, with adidas lifting the veil on the special edition ‘Fast Reborn’ pack, which has already been spotted on the feet of its greatest ever advocate, Lionel Messi.

Performance Football Boots

PUMA Unveil The Ultra 5 Carbon Launch Edition

Unleashing a new generation of speed, PUMA have unveiled the Ultra Carbon, a limited edition introduction to the next generation of the Ultra silo. It’s been built with a springy carbon-fibre soleplate for ultimate lightweight speed.

Performance Football Apparel

Borussia Dortmund Unveil 24/25 Home Shirt From PUMA

Designed to fuse tradition with a sleek pinstripe flair, PUMA and Borussia Dortmund have revealed the club’s new home shirt for the 2024/25 season, which the team will wear in the final match of the current Bundesliga season against Darmstadt.

Performance Football Apparel

Umbro Brazil & Charlie Brown Jr. Team Up For Limited Edition Santos Shirt

Umbro Brazil and Santos have reunited with legendary Brazilian rock band Charlie Brown Jr. for a special edition jersey that follows the success of their first collaboration in 2002.

Performance Football Boots

PUMA Prep Neymar For The Summer With New Signature Future

With the Copa America the summer in mind, PUMA have provided Neymar with a new signature Future 7 NJR Copa, which features custom graphics inspired by Neymar’s origin story.

Performance Football Apparel

adidas Reveal Arsenal 24/25 Home Shirt

Combining a stripped back approach with a traditional look, Adidas have revealed the Arsenal home shirt design for the 24/25 season. The main point of note is that it features the Arsenal cannon in place of the club crest on a home shirt for the first time in 35 years.

Performance Football Apparel

PUMA Launch Manchester City 24/25 Home Kit

With one hand already on their fourth Premier League trophy in a row, Manchester City turn sights briefly to next season with the release of their new 24/25 home shirt from PUMA, the design of which is centred around Manchester’s 0161 area code.

Performance Football Boots

Nike Drop The SoCal Pack

Celebrating all things Southern California, Nike drop the SoCal pack (Southern California, get it?), a mini capsule that groups the Air Zoom Mercurial Superfly IX and Phantom GX II with the small sided specialist that is the Street Gato.

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