Creative Soccer Culture

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Performance Football Apparel

adidas & Juventus Reveal 23/24 Third Shirt

Taking its inspiration from the industrial revolution in Turin, adidas launch the Juventus 23/24 third shirt, which celebrates this critical period in the establishment of this city, and its architecture. All about that retro collar and cuff combo…

Performance Football Apparel

PUMA Drop AC Milan 23/24 Third Shirt

Arriving as quite the contrast to both the home and away shirts (kind of the point of an alternate strip, but we’ll get to that), PUMA have dropped the AC Milan 23/24 third shirt, which celebrates the culture of inclusivity and passion that’s inherent in the club.

Performance Football Boots

adidas Launch The 'Infinito Messi' Signature X Crazyfast

Not that it’s a surprise at all, but Lionel Messi is certainly living up to the hype following his move to Inter Miami, with nine goals in six games so far. And his latest goal, scored against Philadelphia Union, came in his latest pair of signature boots from adidas, the X Crazyfast ‘Infinito Messi’.

Performance Football Apparel

Salford City Reveal 23/24 Away & Third Shirts From adidas

Bit of kit news from League Two, and Salford City have dropped a clean contrasting away and third shirt set, with the design of the former being inverted for the latter in a nice monochrome switch up.

Performance Football Apparel

Tottenham Hotspur Reveal & Debut 23/24 Nike Away Shirt

Leaving it close to the wire, Tottenham Hotspur revealed their 23/24 Nike away shirt before debuting it in their opening game of the season, away to Brentford.

Performance Football Apparel

adidas Launch Bayern Munich 23/24 Third Shirt

While all the attention was on the Harry Kane transfer, adidas quietly dropped the Bayern Munich 23/24 third shirt, which they then debuted in the DFL Supercup match against RB Leipzig.

Performance Football Equipment

adidas Reveal WWC Finals OCEAUNZ Match Ball

The semi finalists for the 2023 Women’s World Cup are set, and with that Adidas now reveal the Oceaunz Final Official Match Ball will be used throughout the final stages of the tournament.

Performance Football Boots

adidas Provide Bellingham With Specially Customised Predators

Jude Bellingham is set to play his first competitive match for Real Madrid tomorrow, as Los Blanocs get their 23/24 campaign underway, and to mark the occasion adidas has created a bespoke pair of Predator Accuracy boots for Bellingham to wear from this weekend.

Performance Football Apparel

Our Top 10 Home Shirts Of The 23/24 Season

With the majority of European leagues getting underway this weekend, we’ve taken the opportunity to pick out our top 10 home shirts of the campaign.

Performance Football Apparel

Liverpool Reveal Their 23/24 Nike Third Shirt

Alisson Becker, Missy Bo Kearns and Dominik Szoboszlai delivered a surprise reveal of Liverpool’s new 23/24 Nike third kit at a free fan event at the city’s historic Eventim Olympia last night.

Performance Football Boots

Nike Drop The Premier III In A 'Ready Pack' Colourway

Falling in line with the already released ‘Ready Pack’, Nike drop the Premier III in a fresh colourway for the beginning of the new season.

Performance Football Apparel

New Balance & Modena FC Reveal 23/24 Home, Away & Third Shirts

Kit news from Serie B, and the club with ties to Stone Island, Modena FC, have revealed their new home, away and third kits for the 23/24 season from New Balance.

Performance Football Apparel

adidas Launch Real Madrid 23/24 Third Shirt

Celebrating the club’s iconic crest as well as memorable performances at night, Adidas launch the Real Madrid 23/24 third shirt, which features a black base, carbon-toned border and yellow accents.

Performance Football Boots

adidas Drop The X Crazyfast 'Crazycharged'

Arriving as the first instalment of what will be a wider pack release, Adidas drop the X Crazyfast ‘Crazycharged’ edition, presenting the speed silo in a “Core Black/Team Solar Yellow 2/Grey Five” colourway.

Performance Football Apparel

Why Kappa Have Achieved Premium Status With Their Shirt Designs

In amongst the European giants’ summer releases ahead of the 23/24 season, one brand has stood out for its consistently sublime attention to detail and premium, bespoke releases: all hail Kappa, and their ongoing quest for football shirt perfection.

Performance Football Apparel

Leeds United Reveal 23/24 Third Shirt From adidas

Continuing the peacock theme that has run through the home and away shirts, Leeds United have revealed their third shirt for 23/24 from adidas, and it’s once again been designed in association with Acid FC.

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