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Have adidas Taken The Lead In The Football-Fashion Game?

Football and fashion have become almost inextricably linked over the last few years, and while brands are looking to leverage this link in any way possible, adidas in particular has made strides to secure its position at the head of the pack.

Lifestyle Clothing

Admiral Unveil SS23 Collection Through 'Flick to Click' Lookbook

Harnessing football fans’ pure passion for all things nostalgia, Admiral Sporting Goods Co. present their SS23 collection, which sees models mounted on Subbuteo bases for a Look Book titled ‘Flick to Kick’.

Design Photography

Framed #214: Union Berlin v Ajax

Offering up a fresh perspective on some of the biggest matches from around the world, our Framed series recently took in the Europa League clash between Union Berlin and Ajax for its latest instalment.

Lifestyle Miscellaneous

Art Of Football Create Gilets From Italian Scarves

The latest in sustainable creations to come for the Art of Football [AoF] workshop arrives in the form of a collection of Italian reworked scarf gilets, taking the best neck attire that Serie A has to offer, and transforming them into gilets – Bellissimo!

News

Jack Grealish Reportedly Set To Sign Record Boot Deal

If reports are to be believed, Jack Grealish could be set for a big money brand switch that would see him as the highest paid British player for such a deal, moving ahead of the previous record holders, Gareth Bale and Harry Kane.

Performance Football Boots

PUMA Drop The Early 2023 Eclipse Pack

One for the lower leagues, as PUMA rolls out its customary bi-annual Eclipse pack, draining its line-up of colour. So for this early 2023 iteration, that’s the Future Ultimate and the Ultra Ultimate, presented in understated suits of shadow.

News

The Five Biggest Players Currently Without Boot Contracts

Blackout and older model boots are more often than not a key indicators that a player is – or is soon to be – out of contract with their technical sponsor, and are therefore free to start negotiating with other brands. With that in mind, we’ve rounded up the five best players who are “on the market”.

Lifestyle Clothing

adidas Spezial Present Pre-Spring 2023 Collection

Setting you up in an outdoor-inspired seasonal style that seamlessly carries across to offer comfort in the stands of your favourite stadium, adidas Spezial has unveiled its pre-spring 2023 collection.

News

Why Jamaica Can Be A Real Canvas For Creativity For adidas

Jamaica is a vibrant country, full of life, culture, history and heritage. With its influence spreading throughout the world, it’s ripe for the picking, and adidas have just done that in a footballing sense, coming in as the nation’s new technical partner. The Three Stripes now have the opportunity to create something really special…

Performance Football Apparel

adidas Reveal Jamaica 2023 Home & Away Shirts

Commencing a new and exciting partnership, adidas have today unveiled the new Jamaica home and away shirts for 2023, with a bold and exciting collaboration with acclaimed fashion label, Wales Bonner.

Performance Football Boots

adidas Reveal The 'Pearlized Pack'

Ensuring that options to suit all, Adidas have launched the clean ‘Pearlized Pack’, which features whiteout versions of the X Speedportal and COPA Pure alongside the all-new Predator Accuracy.

News

Beckham Family Offer Early Preview Of 2023 Inter Miami Secondary Jersey

With the 2023 MLS season right around the corner anticipation is building around clubs’ new kits for the campaign, with nothing official released yet. But the Beckham family have now given a pretty good look at Inter Miami’s secondary jersey.

Design Books and Magazines

Special PSG Photobook By Julien Scussel Released

With premium levels set to high, New York City-based book publisher and lifestyle company Assouline has released a new photography book on Paris Saint-Germain, shot by photographer Julien Scussel over a six year period.

Lifestyle Sneakers

Why The adidas Samba Strides On As The Epitome Of Football X Fashion

Although its roots are firmly in football, the adidas Samba has transcended the beautiful game over the years thanks to its classic styling and cultural importance, maintaining a presence throughout the last seven decades. Today it’s one of the most in-demand sneakers in the world, and we take a look at just why it remains so relevant, over 70 years after its creation.

Performance Football Apparel

Wales Bonner Reveals New adidas Jamaica Kits At Paris Fashion Show

Continuing to blur lines between football and fashion, the new Jamaica home and away kits from adidas have been revealed at the Wales Bonner presentation at Paris Fashion Week.

Interviews

adidas Design Team Talk The New Italy Home & Away Kits

The new partnership between Italy and adidas officially commenced on 1 January 2023, and now we have the first kits to truly signal a new era for the national team. Ahead of the official reveal we spoke with the adidas Global Design Team to find out all about the process behind creating something so significant.

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